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Neboley.club

Target segment:Both genders Age: 18-70 Moscow and Moscow region People with disability Someone who needs medicine in a rush Very busy people People with children We are online medicine delivery

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Слайд 1Neboley.club

Mandrikova Alina
Moskalenko Polina
Starodubtseva Elena

Neboley.clubMandrikova AlinaMoskalenko PolinaStarodubtseva Elena

Слайд 2Target segment:
Both genders
Age: 18-70
Moscow and Moscow region
People

with disability
Someone who needs medicine in a rush
Very

busy people
People with children


We are online medicine delivery service.

Competitive advantages:
The beginning of the implementation of your order starts just after the confirmation.
Special offer of urgent extremely fast delivery.
Special guide on a website among diseases and consultation with a doctor via phone.
Opportunity to pay by cash or by credit card
Free delivery for every order above 1000 rubles.

Target segment:Both genders Age: 18-70 Moscow and Moscow region People with disability Someone who needs medicine in

Слайд 3Our domain name – neboley.pro
Design
Colors: green background and red highlights

like discounts and special offers
Our menu will be in form

of pictures, each picture refers to each section of medicine
So our customer has to choose button “menu” than pick a section(12 sections) and then add the particular product to the purchase basket.

When the customer has chosen everything he/she picks the “purchase basket” button , fill lines with name, telephone and address, choose the variant of delivery ( our will cost about 100 rubles), and then pay for it by card or by cash.

Neboley.club

Our domain name – neboley.proDesignColors: green background and red highlights like discounts and special offersOur menu will

Слайд 4Competitors mistakes:
Main page was full of unimportant information, menu was

situated at the bottom of the main page, which may

seem for some customers very time-consuming.

Some buttons on sites didn’t work.

There was a lack of contacts and a lot of products without photos, which may seem strange and reduce credibility of consumers.

Competitors mistakes:Main page was full of unimportant information, menu was situated at the bottom of the main

Слайд 5What we can borrow for our site:
To offer related costs

and show the most popular choice of our consumers on

our main page.

We should underline our advantages such as 24 hour delivery and free delivery over 1000 rubles with bright pictures on our main page.

Speaking about consumers credibility, we think we should add information about our firm, maybe some photos of our office, workers and leave detailed information and contacts.

What we can borrow for our site:To offer related costs and show the most popular choice of

Слайд 6We use Vkontakte and our website.

Our messages will be:

Informative 40%

(information about medicine, analytics, interviews, statistics)

Entertaining 40% (films, jokes, funny

pictures, photos, mini-games, competition)

Advertising 20% (sales, special offers, website)
We use Vkontakte and our website.Our messages will be:Informative 40% (information about medicine, analytics, interviews, statistics)Entertaining 40%

Слайд 7The concept of promotion
Total budget forecast: 32 753.60 rur
Subtract fixed

costs: 188999,4 – 20000= 168999,4 rur

The concept of promotionTotal budget forecast: 32 753.60 rurSubtract fixed costs: 188999,4 – 20000= 168999,4 rur

Слайд 8Lead generation
You can win present from us if you write

information about you!

Lead generationYou can win present from us if you write information about you!

Слайд 9https://docs.google.com/forms/d/e/1FAIpQLSflRbgdf-7d_xJhLs3yJG2eOaL2C0rbbTFsHOz_qVDAaADbrQ/viewform
Poll and results
The topic of poll that our group conducted

was the development of an assortment

All in all we could

make a conclusion that most of respondents buy in drugstores different pain reliever, so that we should focus on this kind of medicine. Also, people answered that they buy medicine like coldrex and teraflu. Considered that fact, we need to concentrate on this products.
https://docs.google.com/forms/d/e/1FAIpQLSflRbgdf-7d_xJhLs3yJG2eOaL2C0rbbTFsHOz_qVDAaADbrQ/viewformPoll and resultsThe topic of poll that our group conducted was the development of an assortmentAll in

Слайд 10Thanks for attention!

Thanks for attention!

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