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“PLEKHANOV Russian University of Economics” Discipline – “The economic strategy

Themes of the essayTheme 2. Strategies for development of hotel business1. Formulate the main content of the structural theory of demand development in the hotel business and determine the place of

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Слайд 1“PLEKHANOV Russian University of Economics” Discipline – “The economic

strategy of development of the hotel enterprise”
S. S. Skobkin,

Doctor of economics, Professor, Department of hospitality, tourism and sport industry

Theme 1: “Strategies for the development of the hotel business”
Practicum

“PLEKHANOV Russian University of Economics”    Discipline – “The economic strategy of development of the

Слайд 2Themes of the essay
Theme 2. Strategies for development of hotel

business

1. Formulate the main content of the structural theory of

demand development in the hotel business and determine the place of the Russian hotel industry in this process.
2. What is the strategy of globalization?
3. What is the development strategy for the hotel product?
Themes of the essayTheme 2. Strategies for development of hotel business1. Formulate the main content of the

Слайд 3Themes of the essay
Theme 2. Strategies for development of hotel

business
4. What is the strategy of differentiation?
5. What is the

strategy for cost leadership?
6. What is the strategy for applying new technologies?
7. What is the development strategy of the brand?
8. What is the strategy of combining brands?
Themes of the essayTheme 2. Strategies for development of hotel business4. What is the strategy of differentiation?5.

Слайд 4Themes of the essay
Theme 2. Strategies for development of hotel

business
9. What is the strategy of international marketing?
10. What is

the national trademark strategy?
11. What is the strategy of integration vertically, horizontally, "forward" and "back"?
12. What is the specialization strategy?
13. What is the strategy of an independent hotel?
Themes of the essayTheme 2. Strategies for development of hotel business9. What is the strategy of international

Слайд 5Themes of the essay
Theme 2. Strategies for development of hotel

business
14. What is the franchising strategy?
15. What is the strategy

for contract management?
16. What is the customer retention strategy?
17. What is the growth strategy?
18. What is the consolidation / merger / acquisition strategy?
19. What is the specificity of growth strategies?
Themes of the essayTheme 2. Strategies for development of hotel business14. What is the franchising strategy?15. What

Слайд 6Themes of the essay
Theme 2. Strategies for development of hotel

business
20. What is the strategy for increasing the value of

the company?
21. What is the strategy of diversification of the hotel product?
22. Give a brief description of the market of hotel services in Moscow.
23. List the strategies of the leading hotel companies in Moscow.
Themes of the essayTheme 2. Strategies for development of hotel business20. What is the strategy for increasing

Слайд 7Tests
Test 1.1
Does the development of the global hotel industry include

the following strategies:
a) globalization of the hotel business;
b) development of

the hotel product;
c) marketing research;
d) differentiation of the hotel product;
e) cost leadership;
f) development of new technologies;
g) franchising of trade marks;
h) vertical integration of enterprises in the hospitality industry.
TestsTest 1.1Does the development of the global hotel industry include the following strategies:a) globalization of the hotel

Слайд 8Tests
Test 1.2
Is the process of globalization manifested through the implementation

of the following strategies:
a) concentration on one kind of activity

(only hotels);
b) integration with other types of business (restaurants, tourism, gambling, etc.);
c) motivation (stimulation of enterprise employees);
e) diversification (development of product features).
TestsTest 1.2Is the process of globalization manifested through the implementation of the following strategies:a) concentration on one

Слайд 9Tests
Test 1.3
Are the most common directions of differentiation in the

hotel business:
a) location of the hotel;
b) the historical value of

the hotel building;
c) on the condition of the material and technical base of the hotel;
d) by class of service and the range of services;
e) for staff;
f) quality of nutrition;
g) the program of encouraging regular guests;
h) by trademark or image;
i) by the availability of enterprises of souvenir trade.
TestsTest 1.3Are the most common directions of differentiation in the hotel business:a) location of the hotel;b) the

Слайд 10Tests
Test 1.4
Do basic technologies include in the hotel business:
a) qualification

standards;
b) methods of cleaning rooms;
c) recipes for cooking various dishes

in restaurants;
d) standards of serving dishes;
e) the manner of dealing with guests;
e) standards of telephone etiquette;
g) ways to promote services to the market, etc.
TestsTest 1.4Do basic technologies include in the hotel business:a) qualification standards;b) methods of cleaning rooms;c) recipes for

Слайд 11Tests
Test 1.5
Do key technologies allow in the hotel business:
a) ensure

that the hotel achieves a competitive advantage;
b) reduce the cost

of the product;
c) reduce the length of stay of customers in the hotel;
d) to maximize revenue from sales;
e) to achieve and maintain high standards of service;
e) occupy a significant niche and accurately positioning themselves in these types of services in the market.
TestsTest 1.5Do key technologies allow in the hotel business:a) ensure that the hotel achieves a competitive advantage;b)

Слайд 12Tests
Test 1.6
"Smart hotel room", as the leading technology of hotel

business allows:
a) connect the room with the reception service of

the hotel
b) manage the registration of guests;
c) receive discounts from service prices;
d) manage the mini-bar;
e) provide telephone communication, Internet access, obtaining reference information and additional services.
TestsTest 1.6

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