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PRESENTED BY:- Maria Bondar SMM 2-2

Содержание

1. PRESENTED BY:- Maria Bondar SMM 2-2
2. WHAT IS PRODUCTNEW PRODUCT DEVELOPMENTNPD PROCESSCHALLENGES IN NPDIMPORTANCE OF NPD
3. A product is anything that can be
4. The process of designing and launching the product into the market.
5. Idea generationIdea screeningConcept development and testingMarketing strategy developmentBusiness analysisProduct developmentMarketing strategyTest marketingCommercialization
6. Слайд 6
7. Social and government constraints.Shortage of ideas in
8. necessary for growth of enterprises.ensures the sales
9. True/ False StatementsProduct is anything which have
10. Thank you for your attention!
11. Скачать презентанцию

WHAT IS PRODUCTNEW PRODUCT DEVELOPMENTNPD PROCESSCHALLENGES IN NPDIMPORTANCE OF NPD

Слайды и текст этой презентации

Слайд 1

PRESENTED BY:-
Maria Bondar
SMM 2-2

PRESENTED BY:-Maria BondarSMM 2-2

Слайд 2WHAT IS PRODUCT
NEW PRODUCT DEVELOPMENT
NPD PROCESS
CHALLENGES IN NPD
IMPORTANCE OF NPD

WHAT IS PRODUCTNEW PRODUCT DEVELOPMENTNPD PROCESSCHALLENGES IN NPDIMPORTANCE OF NPD

Слайд 3A product is anything that can be offered to a

market to satisfy a need or want.

A product is anything that can be offered to a market to satisfy a need or want.

Слайд 4The process of designing and launching the product into the

market.

The process of designing and launching the product into the market.

Слайд 5
Idea generation
Idea screening
Concept development and testing
Marketing strategy development
Business analysis
Product development
Marketing

strategy
Test marketing
Commercialization

Idea generationIdea screeningConcept development and testingMarketing strategy developmentBusiness analysisProduct developmentMarketing strategyTest marketingCommercialization

Слайд 6

Слайд 7Social and government constraints.
Shortage of ideas in certain areas.
Fragmented market.
Cost

of developments
Capital shortage.
Faster required development time.
Shorter product life cycle.

Social and government constraints.Shortage of ideas in certain areas.Fragmented market.Cost of developmentsCapital shortage.Faster required development time.Shorter product

Слайд 8
necessary for growth of enterprises.
ensures the sales and profit maximization

of the firm
All products decline with time (life cycle)‏
The market

is dynamic.
Technical innovation is permanent etc…….

necessary for growth of enterprises.ensures the sales and profit maximization of the firmAll products decline with time

Слайд 9True/ False Statements
Product is anything which have the capability to

satisfy the needs and wants of the customers or end

users.
Many new products earn higher profits than older ones.
New products can’t help reposition the company in customer’s minds.
NPD Process always includes 7 steps.
NPD is the process of designing and launching the product into the market.

True/ False StatementsProduct is anything which have the capability to satisfy the needs and wants of the

Слайд 10Thank you for your attention!

Thank you for your attention!

Скачать презентацию

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