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Student’s C ustomer E xperience

Respondents20-25 ageFemaleStudents

Слайды и текст этой презентации

Слайд 1Student’s Customer Experience
A traditional grocery store
Bikeeva Y. Salikovskaya V. Cyriaque

Millot Karl-Rafael Kubisch Goncharova E.

Student’s Customer ExperienceA traditional grocery storeBikeeva Y. Salikovskaya V. Cyriaque Millot Karl-Rafael Kubisch Goncharova E.

Слайд 2Respondents
20-25 age
Female
Students

Respondents20-25 ageFemaleStudents

Слайд 3The results of our customers insight

The results of our customers insight

Слайд 4Questions
1. Which are the differentiating points during your shopping? Why/how

do you choose your shop?

Quality
Price
Location
Range

Questions1. Which are the differentiating points during your shopping? Why/how do you choose your shop?QualityPriceLocationRange

Слайд 5Questions
2. How often do you go shopping?

3-4 times per week
Every

day (1)

Questions2. How often do you go shopping?3-4 times per weekEvery day (1)

Слайд 6Questions
3. How do you choose a specific product?

Price
Density of customers

in the shop
Clarity of the price display, product close to

price tag

Questions3. How do you choose a specific product?PriceDensity of customers in the shopClarity of the price display,

Слайд 7Questions
4. Why would you buy on an impulse? If yes,

then why do you choose this product?

Sales
Design of the product,

the store´s brand influences
Smell
Questions4. Why would you buy on an impulse? If yes, then why do you choose this product?SalesDesign

Слайд 8Questions
5. Do you plan what you are going to buy?

Shopping

list
Shopping habit

Questions5. Do you plan what you are going to buy?Shopping listShopping habit

Слайд 9Questions
6. How do you usually pay?

Cash
Cash + Card

Questions6. How do you usually pay?CashCash + Card

Слайд 10Questions
7. Which transport facilities are essential for you?

Access to store

with public transport/car
Access to parking with the shopping car

Questions7. Which transport facilities are essential for you?Access to store with public transport/carAccess to parking with the

Слайд 11Questions
8. What type of package do you usually use?

Plastic

Questions8. What type of package do you usually use?Plastic

Слайд 12Customer touchpoints

Customer touchpoints

Слайд 13Customer Corridor and Customer Touchpoints

Customer Corridor and Customer Touchpoints

Слайд 14Value creators

Value creators

Слайд 15Touchpoint channels

Touchpoint channels

Слайд 16The customer journey map
For students

The customer journey mapFor students

Слайд 17Transport

Transport

Слайд 19Going back

Going back

Слайд 20QUESTIONS?

QUESTIONS?

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