Tesla

Elon Musk
Electric car with instant torque, incredible power, and zero

emissions
Tesla's first assembly plant occupies the former NUMMI plant in Fremont, California. It is known as the Tesla Factory.
The company is expanding its manufacturing footprint into other areas, including in Tilburg, the Netherlands, where it has an assembly facility, and Lathrop, California, where it has a specialized production plant.

energy.

Vision
The TESLA group of companies aim to be the premier

global provider of energy industry forecasting solutions.

anyway
Respect and encourage people
Always be learning
Respect the environment

residual consumers in each segment.
Segmentation:
Model S – E-Segment (Executive)
Model X

– J-Segment (Sport Utility)
Model 3 – D-Segment (Large Cars)
Innovation:
R&D of each previous model lowers innovation costs for later models, raising profit margins

much about its quality as it needs to meet deadlines.

For the company the most important product quality is the safety of the car, being possible to change the following aspects over time.

that affect businesses and industries.
For example, policies on trade

can limit industry performance and the company's revenue.

Economic Factors

The effects of economic conditions on the remote or macro-environment include market growth, trade levels, currencies, and other variables that influence the automotive business.
For example, the solar energy market’s growth rate determines the growth opportunities of the company’s solar panel business.

the social trends in its target markets.
For example, Tesla

has growth opportunities based on the rising popularity of low-carbon lifestyles and increasing preference for renewable energy.

Technological Factors

The advancement of Tesla’s automotive and energy solutions business depends on available technologies.
For example, materials engineering technology determines the efficiency and cost-effectiveness of the company’s batteries.

respond to trends and changes in the market drives competitive

advantage.
2. Do the Impossible
Go beyond conventional limits of productivity and creativity in automotive design.
3. Constantly Innovate
Tesla must innovate continuously to maintain its competitive advantage.
4. Reason from “First Principles”
Use first principles to fulfill your job.
5. Think Like Owners
Act like owners. Take responsibility.
6. We are ALL IN
Teamwork develops synergy and makes the corporate culture effective in maximizing benefits

the face of increased competition.

evaluating a number of new markets to enter, India being

in the shortlist.

Tesla has used diversification strategy during past years.

significant lobbying activities and responses to the business. One of

the interests of this stakeholder group is to ensure that the natural environment is conserved or protected.
In this business analysis case, the company’s electric automobiles, batteries and solar panels (through the subsidiary SolarCity) address such interest.

Customers

Customers affect Tesla’s revenues and are interested in product quality and reasonable pricing. The company gives high priority to these stakeholders in its corporate social responsibility programs, seek new ways of minimizing costs.
For example, instead of continuing to buy battery cells from Panasonic, Tesla shifts to manufacture, in collaboration with Panasonic, its own batteries to make its electric automobiles more affordable.

in its automotive and energy solutions business. Their interests include

high compensation and significant career opportunities.
Tesla’s corporate responsibility approach satisfies these interests through a competitive compensation strategy, as well as HR programs for skills development and leadership development.

Investors/Shareholders

Tesla’s early years depended on a series of funding from investors. These stakeholders are important in influencing the company’s capitalization. Investors and shareholders have interests in the profitability and growth of the business.
For example, the company’s decision to allow other firms and individuals to use its technology patents is expected to increase market demand for electric vehicles and related products.

stakeholders that present requirements, limits and opportunities to businesses. This

stakeholder group’s interests include legal compliance, as well as business contribution to economic growth.
With plans for strategic global expansion and an excellent sustainability record, Tesla’s corporate social responsibility strategy satisfies these interests.

a more futuristic look to its vehicles.
Tesla has decided to

create insurance for its vehicles so that people who buy their cars do not spend more money on other companies. Being this insurance cheaper and especially covering these cars since insurance for these is very expensive.

USA
Volkswagen (e-Golf)
#5 in USA

Musk: “Given that Tesla has never made an annual profit

in the almost 15 years since it existed, profit is obviously not what motivates us.“
Volkswagen: $271.3B Revenue
Hyundai: $87.1B Revenue
GM (Chevrolet): $10.8B Revenue
But it still means big profit-sharing checks for about 46,500 union workers in the U.S. They'll get $10,750 each.

August with an estimated 21,000 sales. For the year, Model

3 is more than 100,000 above the 2nd best model.
SAIC Baojun E-Series was the second-best model in August with 8,698 (31,900), followed by BAIC EU-Series - 7,580 (65,593 YTD)
In general, other models are not able to reach five-digit results, and only four (besides the Model 3) were above 5,000.

sec
Chevrolet Bolt EV
145 km/h & 6.5 sec
Hyundai Ioniq EV
165 km/h

& 9.9 sec
Volkswagen e-Golf
150 km/h & 9.6 sec

the competition when it comes to how far its cars

can go on a single charge.
Not only do Teslas go farther than the competition, they go faster and have more powerful engines than their counterparts, which explains that huge jump in cost. 

Manufacture cheaper cars for people who can't afford premium class

cars.
Knowledge:
Look for techniques that allow the manufacture of these cars reducing costs.
Ability:
Implement the knowledge gained by putting them into practice by making cheaper parts.
Reinforcement:
Review if everything that has changed works correctly, being possible the product purchased by any consumer.

internet, social networks, advertisements ...
Identity: With the changes that are

constantly made in the company
Incentivize: Through bonuses of good work done for workers, and for consumers with small gifts for being brand loyal
Infrastructure: Change what prevents the company from succeeding
Institutions: Who makes the rules in the company is the CEO, and for the company it is the consumers since they are the ones who decide whether they want the product or not.