The applying of virtual reality in marketing of luxury automotive

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1. The applying of virtual reality in marketing of luxury automotive
2. Background InformationAnd problem statementFaculty of managementObscurity of
3. Research question & goalsFaculty of managementHow the
4. ObjectivesFaculty of management1. Analyze previous studies 2.
5. Literature reviewFaculty of management(Allcoat & von Muhlenen,
6. methodologyFaculty of managementData collectionCase studySales reportsAnnual financial reportsForecastQuantitative research
7. HypothesesFaculty of managementThe payback period of investments
8. Anticipated resultsFaculty of managementThe confirmation of the hypotheses New and unique practical knowledgeRecommendations for companies
9. SummaryFaculty of managementImportance and pragmatism of virtual
10. referencesFaculty of management1. D. Allcoat & A.
11. The applying of virtual reality in marketing
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Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of implementationHow to benefit from this technology MediumHighLow~ 171 m VR users(Mordor intelligence, 2019)

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The applying of virtual reality in marketing of luxury automotive

Слайды и текст этой презентации

Слайд 1The applying of virtual reality in marketing of luxury automotive

industry.
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis Kondrashov
Saint-Petersburg,

2020

Research Proposal

The applying of virtual reality in marketing of luxury automotive industry.Dmitriy Evstigneev Vladimir Litash Group BMN –

Слайд 2Background Information
And problem statement
Faculty of management
Obscurity of virtual realty
Importance of

implementation
How to benefit from this technology
Medium
High
Low
~ 171 m VR

users

(Mordor intelligence, 2019)

Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of implementationHow to benefit from this technology MediumHighLow~

Слайд 3Research question & goals
Faculty of management
How the applying of virtual

reality technology influences the marketing campaigns of luxury automotive industry?

How

to apply virtual reality technology within marketing

To predict the return of investments in virtual reality from 2020 to 2025

Research question & goalsFaculty of managementHow the applying of virtual reality technology influences the marketing campaigns of

Слайд 4Objectives
Faculty of management
1. Analyze previous studies
2. Find companies
3. Study

implementation methods
4. Make a forecast
5. To identify the most profitable

implementation method

Слайд 5Literature review
Faculty of management
(Allcoat & von Muhlenen, 2018)
(Rainoldi, Driescher, Lisnevska,

Zvereva, Stavinska, Relota & Egger,2018)
(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)
Table

Chart 1

Chart 2

Literature reviewFaculty of management(Allcoat & von Muhlenen, 2018)(Rainoldi, Driescher, Lisnevska, Zvereva, Stavinska, Relota & Egger,2018)(Grudzewski, Mazurek, Awdzlej

Слайд 6methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports
Forecast
Quantitative research

methodologyFaculty of managementData collectionCase studySales reportsAnnual financial reportsForecastQuantitative research

Слайд 7Hypotheses
Faculty of management
The payback period of investments will be within

first two years
Investments will pay off for all companies in

the end of the forecast period

№2

№1

HypothesesFaculty of managementThe payback period of investments will be within first two yearsInvestments will pay off for

Слайд 8Anticipated results
Faculty of management
The confirmation of the hypotheses
New and

unique practical knowledge
Recommendations for companies

Anticipated resultsFaculty of managementThe confirmation of the hypotheses New and unique practical knowledgeRecommendations for companies

Слайд 9Summary
Faculty of management
Importance and pragmatism of virtual reality
There are companies

who already use VR for marketing
Virtual reality is a versatile

technology

SummaryFaculty of managementImportance and pragmatism of virtual realityThere are companies who already use VR for marketingVirtual reality

Слайд 10references
Faculty of management
1. D. Allcoat & A. Von Muhlenen (2018),

Learning in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement
2.

M. Rainoldi, V. Driescher, A. Lisnevska, D. Zvereva, A. Stavinska, J. Relota & R. Egger (2018), Virtual Reality: An Innovative Tool in Destinations’ Marketing https://www.nepjol.info/index.php/GAZE/article/view/19721

3. F. Grudzewski, G. Mazurek, M. Awdzlej & K. Piotrowska (2018), Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study https://www.researchgate.net/publication/326626162_Virtual_Reality_in_Marketing_Communication_-_the_Impact_on_the_Message_Technology_and_Offer_Perception_-_Empirical_Study

4. Mordor intelligence (2019), Virtual Reality (VR) markey - growth, trends, and forecast (2020-2025) https://www.mordorintelligence.com/industry-reports/immersive-virtual-reality-market

referencesFaculty of management1. D. Allcoat & A. Von Muhlenen (2018), Learning in virtual reality: Effects on performance,

Слайд 11The applying of virtual reality in marketing of luxury automotive

industry.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

Kondrashov

Saint-Petersburg, 2020

The applying of virtual reality in marketing of luxury automotive industry.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN

Скачать презентацию

Разделы презентаций

The applying of virtual reality in marketing of luxury automotive

Содержание

Слайды и текст этой презентации

Слайд 1The applying of virtual reality in marketing of luxury automotive

industry.
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis Kondrashov
Saint-Petersburg,

Слайд 2Background Information
And problem statement
Faculty of management
Obscurity of virtual realty
Importance of

implementation
How to benefit from this technology
Medium
High
Low
~ 171 m VR

Слайд 3Research question & goals
Faculty of management
How the applying of virtual

reality technology influences the marketing campaigns of luxury automotive industry?

How

Слайд 4Objectives
Faculty of management
1. Analyze previous studies
2. Find companies
3. Study

implementation methods
4. Make a forecast
5. To identify the most profitable

Слайд 5Literature review
Faculty of management
(Allcoat & von Muhlenen, 2018)
(Rainoldi, Driescher, Lisnevska,

Zvereva, Stavinska, Relota & Egger,2018)
(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)
Table

Слайд 6methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports
Forecast
Quantitative research

Слайд 7Hypotheses
Faculty of management
The payback period of investments will be within

first two years
Investments will pay off for all companies in

Слайд 8Anticipated results
Faculty of management
The confirmation of the hypotheses
New and

unique practical knowledge
Recommendations for companies

Слайд 9Summary
Faculty of management
Importance and pragmatism of virtual reality
There are companies

who already use VR for marketing
Virtual reality is a versatile

Слайд 10references
Faculty of management
1. D. Allcoat & A. Von Muhlenen (2018),

Learning in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement
2.

Слайд 11The applying of virtual reality in marketing of luxury automotive

industry.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

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The applying of virtual reality in marketing of luxury automotive

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Слайды и текст этой презентации

Слайд 1The applying of virtual reality in marketing of luxury automotive

industry.Dmitriy Evstigneev Vladimir Litash Group BMN – 164 Academic Supervisor:Denis KondrashovSaint-Petersburg,

Слайд 2Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of

implementationHow to benefit from this technology MediumHighLow~ 171 m VR

Слайд 3Research question & goalsFaculty of managementHow the applying of virtual

reality technology influences the marketing campaigns of luxury automotive industry?How

Слайд 4ObjectivesFaculty of management1. Analyze previous studies 2. Find companies3. Study

implementation methods4. Make a forecast5. To identify the most profitable

Слайд 5Literature reviewFaculty of management(Allcoat & von Muhlenen, 2018)(Rainoldi, Driescher, Lisnevska,

Zvereva, Stavinska, Relota & Egger,2018)(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)Table

Слайд 6methodologyFaculty of managementData collectionCase studySales reportsAnnual financial reportsForecastQuantitative research

Слайд 7HypothesesFaculty of managementThe payback period of investments will be within

first two yearsInvestments will pay off for all companies in

Слайд 8Anticipated resultsFaculty of managementThe confirmation of the hypotheses New and

unique practical knowledgeRecommendations for companies

Слайд 9SummaryFaculty of managementImportance and pragmatism of virtual realityThere are companies

who already use VR for marketingVirtual reality is a versatile

Слайд 10referencesFaculty of management1. D. Allcoat & A. Von Muhlenen (2018),

Learning in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement2.

Слайд 11The applying of virtual reality in marketing of luxury automotive

industry.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN – 164 Academic Supervisor:Denis

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Обратная связь

Что такое TheSlide.ru?

industry.
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis Kondrashov
Saint-Petersburg,

Слайд 2Background Information
And problem statement
Faculty of management
Obscurity of virtual realty
Importance of

implementation
How to benefit from this technology
Medium
High
Low
~ 171 m VR

Слайд 3Research question & goals
Faculty of management
How the applying of virtual

reality technology influences the marketing campaigns of luxury automotive industry?

How

Слайд 4Objectives
Faculty of management
1. Analyze previous studies
2. Find companies
3. Study

implementation methods
4. Make a forecast
5. To identify the most profitable

Слайд 5Literature review
Faculty of management
(Allcoat & von Muhlenen, 2018)
(Rainoldi, Driescher, Lisnevska,

Zvereva, Stavinska, Relota & Egger,2018)
(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)
Table

Слайд 6methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports
Forecast
Quantitative research

Слайд 7Hypotheses
Faculty of management
The payback period of investments will be within

first two years
Investments will pay off for all companies in

Слайд 8Anticipated results
Faculty of management
The confirmation of the hypotheses
New and

unique practical knowledge
Recommendations for companies

Слайд 9Summary
Faculty of management
Importance and pragmatism of virtual reality
There are companies

who already use VR for marketing
Virtual reality is a versatile

Слайд 10references
Faculty of management
1. D. Allcoat & A. Von Muhlenen (2018),

Learning in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement
2.

industry.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis