The applying of virtual reality in marketing of luxury automotive

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1. The applying of virtual reality in marketing of luxury automotive
2. Background InformationAnd problem statementFaculty of managementObscurity of
3. Research questionFaculty of managementHow the applying of
4. GoalsFaculty of managementPredict the return of investments
5. ObjectivesFaculty of management1. Analyze previous studies 2.
6. Literature reviewFaculty of management(Allcoat & von Muhlenen,
7. ForecastmethodologyFaculty of managementData collectionCase studySales reportsAnnual financial reports
8. Anticipated resultsFaculty of managementThe confirmation of the hypothesis New and unique practical knowledgeRecommendations for companies
9. SummaryFaculty of managementImportance and pragmatism of virtual
10. referencesFaculty of management1. D. Allcoat & A.
11. The applying of virtual reality in marketing
12. Скачать презентанцию

Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of implementationHow to benefit from this technology

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The applying of virtual reality in marketing of luxury automotive

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Слайд 1The applying of virtual reality in marketing of luxury automotive

industry.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

Kondrashov

Saint-Petersburg, 2019

The applying of virtual reality in marketing of luxury automotive industry.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN

Слайд 2Background Information
And problem statement
Faculty of management
Obscurity of virtual realty
Importance of

implementation
How to benefit from this technology

Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of implementationHow to benefit from this technology

Слайд 3Research question
Faculty of management
How the applying of virtual reality technology

influences the marketing campaigns of luxury automotive industry?

Research questionFaculty of managementHow the applying of virtual reality technology influences the marketing campaigns of luxury automotive

Слайд 4Goals
Faculty of management
Predict the return of investments in virtual reality

from 2020 to 2025
To identify how companies apply virtual reality

technology within their marketing campaigns

GoalsFaculty of managementPredict the return of investments in virtual reality from 2020 to 2025To identify how companies

Слайд 5Objectives
Faculty of management
1. Analyze previous studies
2. Find companies
3. Study

implementation methods
4. Make a forecast
5. To identify the most profitable

implementation method

Слайд 6Literature review
Faculty of management
(Allcoat & von Muhlenen, 2018)
(Rainoldi, Driescher, Lisnevska,

Zvereva, Stavinska, Relota & Egger,2018)
(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)

Literature reviewFaculty of management(Allcoat & von Muhlenen, 2018)(Rainoldi, Driescher, Lisnevska, Zvereva, Stavinska, Relota & Egger,2018)(Grudzewski, Mazurek, Awdzlej

Слайд 7Forecast
methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports

Слайд 8Anticipated results
Faculty of management
The confirmation of the hypothesis
New and

unique practical knowledge
Recommendations for companies

Anticipated resultsFaculty of managementThe confirmation of the hypothesis New and unique practical knowledgeRecommendations for companies

Слайд 9Summary
Faculty of management
Importance and pragmatism of virtual reality
There are companies

who already use VR for marketing
Virtual reality is a versatile

technology

SummaryFaculty of managementImportance and pragmatism of virtual realityThere are companies who already use VR for marketingVirtual reality

Слайд 10references
Faculty of management
1. D. Allcoat & A. Von Muhlenen (2018),

Learning in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement
2.

M. Rainoldi, V. Driescher, A. Lisnevska, D. Zvereva, A. Stavinska, J. Relota & R. Egger (2018), Virtual Reality: An Innovative Tool in Destinations’ Marketing https://www.nepjol.info/index.php/GAZE/article/view/19721

3. F.Grudzewski, G. Mazurek, M. Awdzlej & K. Piotrowska (2018), Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study https://www.researchgate.net/publication/326626162_Virtual_Reality_in_Marketing_Communication_-_the_Impact_on_the_Message_Technology_and_Offer_Perception_-_Empirical_Study

referencesFaculty of management1. D. Allcoat & A. Von Muhlenen (2018), Learning in virtual reality: Effects on performance,

Слайд 11The applying of virtual reality in marketing of luxury cars

segment.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

Kondrashov

Saint-Petersburg, 2019

The applying of virtual reality in marketing of luxury cars segment.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN

Скачать презентацию

Разделы презентаций

The applying of virtual reality in marketing of luxury automotive

Содержание

Слайды и текст этой презентации

Слайд 1The applying of virtual reality in marketing of luxury automotive

industry.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

Слайд 2Background Information
And problem statement
Faculty of management
Obscurity of virtual realty
Importance of

implementation
How to benefit from this technology

Слайд 3Research question
Faculty of management
How the applying of virtual reality technology

influences the marketing campaigns of luxury automotive industry?

Слайд 4Goals
Faculty of management
Predict the return of investments in virtual reality

from 2020 to 2025
To identify how companies apply virtual reality

Слайд 5Objectives
Faculty of management
1. Analyze previous studies
2. Find companies
3. Study

implementation methods
4. Make a forecast
5. To identify the most profitable

Слайд 6Literature review
Faculty of management
(Allcoat & von Muhlenen, 2018)
(Rainoldi, Driescher, Lisnevska,

Zvereva, Stavinska, Relota & Egger,2018)
(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)

Слайд 7Forecast
methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports

Слайд 8Anticipated results
Faculty of management
The confirmation of the hypothesis
New and

unique practical knowledge
Recommendations for companies

Слайд 9Summary
Faculty of management
Importance and pragmatism of virtual reality
There are companies

who already use VR for marketing
Virtual reality is a versatile

Слайд 10references
Faculty of management
1. D. Allcoat & A. Von Muhlenen (2018),

Learning in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement
2.

Слайд 11The applying of virtual reality in marketing of luxury cars

segment.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

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The applying of virtual reality in marketing of luxury automotive

Содержание

Слайды и текст этой презентации

Слайд 1The applying of virtual reality in marketing of luxury automotive

industry.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN – 164 Academic Supervisor:Denis

Слайд 2Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of

implementationHow to benefit from this technology

Слайд 3Research questionFaculty of managementHow the applying of virtual reality technology

influences the marketing campaigns of luxury automotive industry?

Слайд 4GoalsFaculty of managementPredict the return of investments in virtual reality

from 2020 to 2025To identify how companies apply virtual reality

Слайд 5ObjectivesFaculty of management1. Analyze previous studies 2. Find companies3. Study

implementation methods4. Make a forecast5. To identify the most profitable

Слайд 6Literature reviewFaculty of management(Allcoat & von Muhlenen, 2018)(Rainoldi, Driescher, Lisnevska,

Zvereva, Stavinska, Relota & Egger,2018)(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)

Слайд 7ForecastmethodologyFaculty of managementData collectionCase studySales reportsAnnual financial reports

Слайд 8Anticipated resultsFaculty of managementThe confirmation of the hypothesis New and

unique practical knowledgeRecommendations for companies

Слайд 9SummaryFaculty of managementImportance and pragmatism of virtual realityThere are companies

who already use VR for marketingVirtual reality is a versatile

Слайд 10referencesFaculty of management1. D. Allcoat & A. Von Muhlenen (2018),

Learning in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement2.

Слайд 11The applying of virtual reality in marketing of luxury cars

segment.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN – 164 Academic Supervisor:Denis

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Обратная связь

Что такое TheSlide.ru?

industry.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

Слайд 2Background Information
And problem statement
Faculty of management
Obscurity of virtual realty
Importance of

implementation
How to benefit from this technology

Слайд 3Research question
Faculty of management
How the applying of virtual reality technology

Слайд 4Goals
Faculty of management
Predict the return of investments in virtual reality

from 2020 to 2025
To identify how companies apply virtual reality

Слайд 5Objectives
Faculty of management
1. Analyze previous studies
2. Find companies
3. Study

implementation methods
4. Make a forecast
5. To identify the most profitable

Слайд 6Literature review
Faculty of management
(Allcoat & von Muhlenen, 2018)
(Rainoldi, Driescher, Lisnevska,

Zvereva, Stavinska, Relota & Egger,2018)
(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)

Слайд 7Forecast
methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports

Слайд 8Anticipated results
Faculty of management
The confirmation of the hypothesis
New and

unique practical knowledge
Recommendations for companies

Слайд 9Summary
Faculty of management
Importance and pragmatism of virtual reality
There are companies

who already use VR for marketing
Virtual reality is a versatile

Слайд 10references
Faculty of management
1. D. Allcoat & A. Von Muhlenen (2018),

Learning in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement
2.

segment.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis