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To Do or Not to Do… or I s Global and Multinational Advertising Effective?
Содержание
- 1. To Do or Not to Do… or I s Global and Multinational Advertising Effective?
- 2. Global and multinational advertising conveys a commercial
- 3. The Coca-Cola “Open Happiness”ads in newspapers, outdoor advertising, in-store advertising,television commercials. Music plays a central role.
- 4. The Coca-Cola “Open Happiness”
- 5. Fragrances
- 6. SpanglishPen that “won’t make you pregnant”Chevy Nova “won’t go”
- 7. Storks failureIntroducing Pampers brand in Japan According
- 8. Conclusion If global and multinational advertising campaigns are
- 9. Thank you for your attention!
- 10. Скачать презентанцию
Global and multinational advertising conveys a commercial message to target audiences in more than one country.Is it effective to launch an international advertising campaign?
Слайды и текст этой презентации
Слайд 2Global and multinational advertising conveys a commercial message to target
audiences in more than one country.
Is it effective to launch
an international advertising campaign?
Слайд 3The Coca-Cola “Open Happiness”
ads in newspapers,
outdoor advertising,
in-store advertising,
television
commercials.
Music plays a central role.
Слайд 7Storks failure
Introducing Pampers brand in Japan
According to the Japanese
fable babies arrive in giant peaches, not in the storks’
beak
Слайд 8Conclusion
If global and multinational advertising campaigns are prepared correctly, they
will:
reflect the image of the brand,
uphold the image of the
brand, making it unified.GL - AD
Global Advertising
