Types of Advertising материал для студентов 3 курса специальности 42.02.01

Крикова Л.П.
Чебоксарский механико-технологический техникум Минобразования Чувашии

2015

«Типы рекламы»
Задачи:
развитие навыков аудирования;
ознакомление с профессиональными терминами;
развитие умений отвечать

на вопросы, ориентируясь по контексту

Advertising
Food Packaging Ads
Ambient Advertising

placed by people offering or asking for a product or

service оr who are offering or looking for employment

Flyers - small advertisements given to you in the streets

- 60 seconds)
Infomercial -
(INFOrmation+comMERCIAL)
a long-format television commercial, typically five minutes

or longer.

(5 - 30 minutes)

games

favourite products or wear clothes by specific brands or designers?
What

is the name of a long-format television commercial, typically five minutes or longer?
What is the name of the promotion of branded goods  and services within the context of a movie or a game?
What are short advertisements in a newspaper or a magazine placed by people who are offering or looking for a job?
Unlike traditional commercials, this type is not commercial and is primarily designed to inform and educate rather than sell a product or service. What is it called?

their favourite products or wear clothes by specific brands or

designers? - Celebrity Advertising
What is the name of a long-format television commercial, typically five minutes or longer? – Infomercial
What is the name of the promotion of branded goods  and services within the context of a movie or a game? - Covert Advertising or Product Placement
What are short advertisements in a newspaper or a magazine placed by people who are offering or looking for a job? – Classifieds
Unlike traditional commercials, this type is primarily designed to inform and educate rather than sell a product or service. - Public Service Advertisements (PSA) or Advertising for Social Causes