W. Edwards Deming

consideration for those he worked with, for his robust, if

very subtle, humor, and for his interest in music. He sang in a choir, played drums and flute, and published several original pieces of sacred music"

with the aim to become competitive and to stay in

business, and to provide jobs.
Adopt the new philosophy. We are in a new economic age. Western management must awaken to the challenge, must learn their responsibilities, and take on leadership for change.
Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place.
End the practice of awarding business on the basis of price tag. Instead, minimize total cost. Move toward a single supplier for any one item, on a long-term relationship of loyalty and trust.
Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease costs.
Drive out fear, so that everyone may work effectively for the company (see Ch. 3).

short-term profits
Evaluation by performance, merit rating, or annual review of

performance
Mobility of management
Running a company on visible figures alone
Excessive medical costs
Excessive costs of warranty, fueled by lawyers who work for contingency fees