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What is Customer Journey Framework (CJF)?
Содержание
- 1. What is Customer Journey Framework (CJF)?
- 2. What is CJF? Importance of the CJF?How to build CJF?Good examples of CJFPractice workQ&A Outline
- 3. Customer Journey is defined as the collection
- 4. It allows decision-makers to stay focused on
- 5. How to build Customer Journey Framework 1step4step3step2step5step6step7stepPortrait
- 6. Good examples of CJF
- 7. Good examples of CJF
- 8. Practice work
- 9. Q & A
- 10. Скачать презентанцию
What is CJF? Importance of the CJF?How to build CJF?Good examples of CJFPractice workQ&A Outline
Слайды и текст этой презентации
Слайд 3Customer Journey is defined as the collection of the entire
experience a customer has while communicating with an organization or
brand.It takes into consideration the complete interaction “roadmap” from discovering a particular brand to making a purchase to getting issues resolved by the customer care team, and not just the focussed interaction or transaction juncture.
What is CJF?
Слайд 4It allows decision-makers to stay focused on customers.
It helps make
each step of the buying experience easier for potential leads.
Importance
of the CJF
Слайд 5How to build Customer Journey Framework
1
step
4
step
3
step
2
step
5
step
6
step
7
step
Portrait of a customer.
Stages
that customers go through when interacting with a brand.
Consumer goals
at each stageBrand touch points, channels.
The emotions that customer experiences at each stage.
Barriers.
Solutions by which you can solve customer problems.
