Yohji Yamamoto

of the most famous fashion brands in Japan. The brand

was created by designer Yoshi Yamamoto. The style of Yoshi's creations is restrained and ascetic in Japanese, but, of course, the designer's works are geniuses The designer was born on October 3, 1943 in Tokyo. The father of the future fashion designer died during the Second world war, the mother wore black mourning clothes all her life. Yes, and Yoshi himself will later give preference to this color.
his favorite color was classic black
Denial of generally accepted rules and regulations is the essence of Yohji Yamamoto.

clothing under the brand name, which was simply called "Y".

Only 5 years later, he began presenting products under his own name in Tokyo.

All Yamamoto's works are filled with a certain power, energy, and even tragedy. Yoshi was a true Japanese artist. The source of inspiration and Muse of the designer was the war, which the Japanese remember constantly. Yamamoto's father died at the front when the boy was only 2 years old, but longing remained in Yoshi's heart forever. Many, indeed, feel the tragedy in his work. The couturier himself calls himself a "distinctive samurai". He does not protect either good or evil, he is simply the Creator of something extraordinary. Critics called it " Hiroshima chic."

1981-the first show of a new Japanese brand was held at Paris fashion Week. The collection immediately attracted the attention of the public. Many called Yamamoto's work rags, saying that the clothes seemed to have survived a nuclear explosion. Unflattering reviews rained down. However, on the other hand, fans of Yoshi's work immediately appeared. Yamamoto always made large size clothes.

film "Dolls", which was released in 2002, all the costumes

are made by Yoshi Yamamoto himself.

1994-Yoshi Yamamoto was presented with the Chevalier de l'ordre des Arts et Lettres award from the French Ministry of culture. 1998-the designer received several prestigious awards in the fashion world, one of them was "Arte e Moda".

Yamamoto Fund for Peace).

2009 - after a serious financial

downturn, Yohji Yamamoto declared bankruptcy. This happened immediately after the brand's show at Paris fashion Week.

France, Belgium, the United Kingdom, the United States, and, of

course, Japan. Yohji Yamamoto is also present on the Russian market. In Moscow, St. Petersburg and other major cities, you can buy products of the Japanese brand.

In General, Yoshi offers a style not for young rebels, but rather for experienced people who neglect the advice of glossy magazines.