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79% 16% 5% CUSTOMIZATION FOR X5 RETAIL GROUP
Содержание
- 1. 79% 16% 5% CUSTOMIZATION FOR X5 RETAIL GROUP
- 2. X5 RETAIL GROUP IS #1 RETAILER IN RUSSIASource: https://marketmedia.ru/media-content/top-10-produktovykh-setey/Copyright © 2019 Mars, Incorporated — Confidential
- 3. SHOPPING POINTS ARE CLOSER AND CLOSER TO
- 4. TODAY TOP RETAILERS ARE ACTIVELY SEEKING FOR
- 5. ONE OF THAT SOLUTION IS A CUSTOMIZED
- 6. WHAT PYATEROCHKA&PERESKRESTOK WANTS?WHAT MARS WRIGLEY WANTS?TRAFFIC&TURNOVERBE UNIQUEBE
- 7. #TASKCopyright © 2019 Mars, Incorporated — ConfidentialDevelop
- 8. #REQUIREMENTSCopyright © 2019 Mars, Incorporated — ConfidentialMECHANIC
- 9. UNIQUNESS BENCHMARKCopyright © 2019 Mars, Incorporated — Confidentialhttps://lk-magnit.ru/snickers-ruhttps://proactions.ru/actions/food/snickers/internet-kipit-ot-zlosti.html
- 10. #WISHESCopyright © 2019 Mars, Incorporated — ConfidentialDIGITAL
- 11. EVALUATION CRITERIACREATIVITY (33%)ACTIVITY MECHANIC UNIQENESS THE DEPTH
- 12. BACK UP
- 13. https://5ka.ru/about/
- 14. Скачать презентанцию
X5 RETAIL GROUP IS #1 RETAILER IN RUSSIASource: https://marketmedia.ru/media-content/top-10-produktovykh-setey/Copyright © 2019 Mars, Incorporated — Confidential
Слайды и текст этой презентации
Слайд 2X5 RETAIL GROUP IS #1 RETAILER IN RUSSIA
Source: https://marketmedia.ru/media-content/top-10-produktovykh-setey/
Copyright ©
2019 Mars, Incorporated — Confidential
Слайд 3SHOPPING POINTS ARE CLOSER AND CLOSER TO OUR HOMES AND
TODAY THERE IS MORE THAN 4 RETAILERS IN REPERTOIRE OF
1 SHOPPERhttps://www.kommersant.ru/doc/3813636
Copyright © 2019 Mars, Incorporated — Confidential
Слайд 4TODAY TOP RETAILERS ARE ACTIVELY SEEKING FOR THE SOLUTIONS TO
STIMULATE TRAFFIC PARTICULARLY TO THEIR STORES
Copyright © 2019 Mars, Incorporated
— Confidential
Слайд 5ONE OF THAT SOLUTION IS A CUSTOMIZED ACTIVITY THAT IS
HELD PARTICULARLY IN THAT CUSTOMER
Copyright © 2019 Mars, Incorporated —
Confidential
Слайд 6WHAT PYATEROCHKA&PERESKRESTOK WANTS?
WHAT MARS WRIGLEY WANTS?
TRAFFIC&TURNOVER
BE UNIQUE
BE INTERESTING FOR PEOPLE,
INCL. DIGITAL GENERATION
TO DRAW THE CONSUMER ATTENTION TO CHOCOLATE BARS
AND CHEWING GUM TO ATTRACT SHOPPERS WITH ACTIVATION THAT DOESN’T USE DISCOUNT
Слайд 7#TASK
Copyright © 2019 Mars, Incorporated — Confidential
Develop the idea of
a joint advertising
campaign for Snickers & Orbit brands to
attract traffic
to the checkout area of PYATEROCHKA&PEREKRESTOK with the exclusive andtrendy activation mechanics at the heart
Слайд 8#REQUIREMENTS
Copyright © 2019 Mars, Incorporated — Confidential
MECHANIC SHOULD BE UNIQUE
(WAS NEVER USED ON RUSSIAN MARKET)
NO ANY “BUY-RECEIVE PRIZE”
ACTIVATION
SHOULD REFLECT PYATEROCHKA CONSUMER VALUE PROPOSITIONS (SEE SLIDE IN BACK UP)
Слайд 9UNIQUNESS BENCHMARK
Copyright © 2019 Mars, Incorporated — Confidential
https://lk-magnit.ru/snickers-ru
https://proactions.ru/actions/food/snickers/internet-kipit-ot-zlosti.html
Слайд 10#WISHES
Copyright © 2019 Mars, Incorporated — Confidential
DIGITAL MECHANIC
TO USE PYATEROCHKA
& PEREKRESTOK LOYALTY CARDS IN MECHANIC
DELIVERY SERVICE INTEGRATION
TAKE INTO CONSIDERATION
RISK OF SOCIAL RESTRICTIONS DUE TO COVID-19
Слайд 11EVALUATION CRITERIA
CREATIVITY (33%)
ACTIVITY MECHANIC UNIQENESS
THE DEPTH OF YOUR THINKING
(33%)
STAY REALISTIC
STAY FOCUSED ON THE PROBLEM AND ON THE
SOLUTIONUSE ALL THE KNOWLEDGE YOU HAVE
THE QUALITY OF YOUR PRESENTATION (33%)
HOW YOU SELL MATTERS
USE CLEAR STRUCTURE
INSPIRE YOUR LISTENER
