CASE SIMULATION

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1. CASE SIMULATION
2. Case question:Our client is a mobile network
3. Key questionsWhat are the drivers of revenue
4. 15 millions users10% use 1GB40% use 100Mb40%
5. Case time
6. Key questions:What are the drivers of revenue
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Case question:Our client is a mobile network operator in the USA. It has recently been suffering from high costs driven by increasing data usage, and this has led to a fall

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Слайд 1CASE SIMULATION

Слайд 2Case question:

Our client is a mobile network operator in the

USA. It has recently been suffering from high costs driven

by increasing data usage, and this has led to a fall in profit. They want to explore options for increasing their revenue.

Case question:Our client is a mobile network operator in the USA. It has recently been suffering from

Слайд 3Key questions
What are the drivers of revenue for a mobile

network operator and what improvement levers do we have?

Beyond the

commodity business of transmitting data, in what other ways could a network operator generate revenue from the growth in the mobile internet?

A quantitative assessment of whether it would be better to charge customers per Mb of data usage rather than a fixed fee, and a qualitative view on whether it is a good idea or not.

- Pricing models

Key questionsWhat are the drivers of revenue for a mobile network operator and what improvement levers do

Слайд 415 millions users
10% use 1GB
40% use 100Mb
40% use 10Mb
10% do

not use data package

Useful information
Pricing strategy
Current: $5 per month as

a fixed price
Proposed: $0.05 per Mb

15 millions users10% use 1GB40% use 100Mb40% use 10Mb10% do not use data packageUseful informationPricing strategyCurrent: $5

Слайд 5Case time

Слайд 6Key questions:
What are the drivers of revenue for a mobile

network operator and what improvement levers do we have?

Number of

devices
Usage

Beyond the commodity business of transmitting data, in what other ways could a network operator generate revenue from the growth in the mobile internet?

Create content and charge customers for that
Charge for hosting content, i.e. a web portal where content owners pay for their content to be included
Introduce advertising to the network

A quantitative assessment of whether it would be better to charge customers per Mb of data usage rather than a fixed fee, and a qualitative view on whether it is a good idea or not.

- Pricing models