City of London SWOT Analysis

industrial and manufacturing base  Growing number of entrepreneurs and small

knowledge-based industries
 Network of business development and support structures
 Strong base of public sector employers

Labor force skill gaps  Youth retention  Limited collaboration on economic

development  Lack of capital and resources to support business start-ups and commercialization
 Commercial cost  Limited market choice for land and commercial buildings  Brand strength and awareness  Limited profile with provincial and federal governments  Lagging investment in downtown London

economic development opportunities  Development as an entrepreneurial city  Embrace diversity

and inclusivity  Talent attraction and retention  Improve mobility choices  A targeted approach to investment attraction

its decline Federal and provincial budget constraints  Limited municipal revenue

sources  Regional competition for talent and investment