Разделы презентаций
- Разное
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Геометрия
- Детские презентации
- Информатика
- История
- Литература
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Co-creation in Social Media KLM Royal Dutch Airlines
Содержание
- 1. Co-creation in Social Media KLM Royal Dutch Airlines
- 2. PlanAirlines & Co – creationA few facts about co-creationSome interesting examplesCreative task & discussionCase solving example
- 3. Airlines & Co-creationNot only products but also
- 4. A few facts about co-creationCo-creation is not
- 5. Classical exampleWhen kids would run KLM… Share
- 6. Classical example
- 7. Co-creation is not only about the product
- 8. Co-creation is not only about the product
- 9. Co-creation is not necessarily a big projectKLM
- 10. Co-creation is not necessarily a big projectWhat
- 11. Co-creation can be made out of nothingHelp
- 12. Co-creation can be made on a daily
- 13. Creative taskPurpose: To create something really special
- 14. Tile & InspireGet your Delft blue portrait
- 15. Tile & Inspire
- 16. Tile & Inspire
- 17. Tile & InspireResults:More than 1 300 000
- 18. More co-creation examples from other airlineshttp://simpliflying.com/2010/airlines-go-on-a-crowdsourcing-binge-co-creating-their-brands-with-travelers/
- 19. Good luck! Enjoy co-creation!
- 20. Скачать презентанцию
PlanAirlines & Co – creationA few facts about co-creationSome interesting examplesCreative task & discussionCase solving example
Слайды и текст этой презентации
Слайд 3Airlines & Co-creation
Not only products but also services can be
a platform for co-creation
Social Media is a convenient place for
co-creation:Transparency
Viral reach
Sharing nature
Habitual place for customers
Слайд 4A few facts about co-creation
Co-creation is not only about the
product/service you are selling
Co-creation is not necessarily a big project
Co-creation
can be made out of nothingCo-creation can be a continuous process made on a daily basis
Слайд 5Classical example
When kids would run KLM…
Share your ideas to
give children a fantastic flight
experience here: http://klmf.ly/Xm9vpV
d
Bright ideas for
children!
Слайд 7Co-creation is not only about the product you are selling
Create
a map, with the best tips from your friends,
and
have it delivered for free! http://klmf.ly/TlBQ2AKLM Must See Map
Слайд 8Co-creation is not only about the product you are selling
How
do you look when dressed as a KLM flight attendant?
Stewardess
yourself!
Слайд 9Co-creation is not necessarily a big project
KLM crew suggested these
4 products for on board sales. But only one will
end up in our KLM store. YOU have the final say! Choose your favourite 1, 2, 3 or 4. !
Слайд 10Co-creation is not necessarily a big project
What sandwich package design
(1,2,3,4 or 5)
do you prefer?
For a closer look
click here: http://klmf.ly/GCFgU3
Слайд 11Co-creation can be made out of nothing
Help us find a
name for our new tab! Since you have surprised us
several times with creative ideas through our social media channels, we decided to create a tab on this facebook page where you can think along with us about our products and services. We value your opinion! While the tab is still under construction we are looking for a name. We have come up with ‘lab tab’, ‘fan lab’… Can you think of a better one?’Tomorrow we’ll launch a new item here on facebook: ‘Bright Ideas’, a place where you can help us to improve what we do. Thank you Denise, Dianna and Andy for coming up with this cool and sparkling name when we asked for input! You will receive a surprise KLM goody bag.
Слайд 12Co-creation can be made on a daily basis
Ideas for co-creation
are everywhere!
Real examples:
How to name a new aircraft? Piazza Navona
RomaHow to name a new e-service? TTT
Which menu should we serve on board? China
Слайд 13Creative task
Purpose:
To create something really special with the help
of your customers. Something that connects your brand attributes and
values and inspires customers to travel with you. Something that will make them feel fun.Conditions & main features. This campaign should:
Be held mainly online and easily promoted via Facebook;
Create a buzz around it in both online and offline media even without your active participation;
Be targeted on all of your fans without age/gender specifications;
Contribute to positive brand image;
Show customers clear criteria how their input will be selected.
Rewards:
You cannot provide each participant with a valuable prize.
Task:
Propose a general concept;
Create an engaging post for Facebook to invite your fans to participate.
Слайд 14Tile & Inspire
Get your Delft blue portrait on a real
KLM plane! Let your inspirational message fly all over the
world!http://youtu.be/aP_bN4xww9s
http://youtu.be/YR75c8mtGjk
Слайд 17Tile & Inspire
Results:
More than 1 300 000 video views in
Youtube, a lot of press releases and articles published
Attracted large
audience from all over the worldVery positive feedback
Keys to success:
Clear and transparent idea
Inspiring concept
Easy functional
Constant engaging
Personal approach
Слайд 18More co-creation examples from other airlines
http://simpliflying.com/2010/airlines-go-on-a-crowdsourcing-binge-co-creating-their-brands-with-travelers/
