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Coca-Cola

Coca-Cola is a carbonated soft drink.It was invented in 1886 in  Georgia, Atlanta by pharmacist John Pemberton.Initially it was sold as a patent medicine for five cents.Pemberton claimed Coca-Cola cured many diseases, including morphine addiction,dyspepsia, neurasthenia, headache, and impotence.

Слайды и текст этой презентации

Слайд 1Life Begins Here
Coca-Cola
Lecturer: Ostrovskaya E. A.  Prepared by student of the

3d course, f. MEO-MEO, 10 ac.: Zakruzhnaya Anna and Haji Enna.

Life Begins HereCoca-ColaLecturer: Ostrovskaya E. A.  Prepared by student of the 3d course, f. MEO-MEO, 10 ac.:

Слайд 2Coca-Cola is a carbonated soft drink.
It was invented in 1886 in  Georgia, Atlanta

by pharmacist John Pemberton.
Initially it was sold as a
patent

medicine for five cents.
Pemberton claimed Coca-Cola cured many diseases,
including morphine 
addiction,
dyspepsia, neurasthenia, headache, and impotence.
Coca-Cola is a carbonated soft drink.It was invented in 1886 in  Georgia, Atlanta by pharmacist John Pemberton.Initially it was sold

Слайд 3At first drink was unprofitable
Just about 9 people a day

bought Coca-Cola.
So, at the first year receipts was only

50 dollars. And for production this drink was expended 70 dollars.
And in 1888 Pemberton sold right to production of the Coca-Cola. In 1892 businessman  Asa Candler,
Who was the new
owner of
rights,
founded “The Coca-Cola Company” which we know now.
At first drink was unprofitableJust about 9 people a day bought Coca-Cola. So, at the first year

Слайд 4The richest drink of the USA
The turnover of the company

in 1902 was 120 thousand
dollars. Since this moment
the

popularity
of Coca-Cola
increased
The richest drink of the USAThe turnover of the company in 1902 was 120 thousand dollars. Since

Слайд 5Bottles and cans
Since 1894 Coca-Cola was sold in bottles
And since

1955 – in cans

Bottles and cansSince 1894 Coca-Cola was sold in bottlesAnd since 1955 – in cans

Слайд 6Slogans
Slogans of the company for the last 20 years:

1991 -

Can't Beat the Real Thing.
1993 - Always Coca-Cola.
1999 -

Enjoy.
2001 - Life tastes good.
2003 - Real.
2005 - Make It Real.
2006 - The Coke Side of Life
2007 - Live on the Coke Side of Life
2008 - love it light
2009 - Open Happiness
2010 - Twist the Cap to

Refreshment
2011 - Life Begins Here

Slogans Slogans of the company for the last 20 years:1991 - Can't Beat the Real Thing. 1993

Слайд 7Market
For the healthy style of life:
The growth of the assortment:

low-calorie and fortified with the healthy components products.
The information about the

composition.
Propagation of sport and physical culture
MarketFor the healthy style of life:The growth of the assortment: low-calorie and fortified with the healthy components products.The

Слайд 8Environment
The company trying to minimize negative influence on the environment.


Water stewardship:
Company raises the effectiveness of water demand
Decreases quantity of

the water necessary for the production
Propagation of  rational use of water.
 Protects local watershed
EnvironmentThe company trying to minimize negative influence on the environment.  Water stewardship:Company raises the effectiveness of

Слайд 9Energy and climate protection
Company expands on the bottling plants energy-savings programs.
Company

explores low-power technologies
Changing drivers` behavior with Safe and Eco-Driving program.
New

energy-efficient cold drink equipment reduces discharge of in the atmosphere.
Energy and climate protection Company expands on the bottling plants energy-savings programs.Company explores low-power technologiesChanging drivers` behavior with

Слайд 10Packaging and recycling
Company reduces impact of the wrapper on the

environment.
Reducing the amount of packaging
Increasing recycled content
Promoting recycling and recovery


Packaging and recycling Company reduces impact of the wrapper on the environment.Reducing the amount of packagingIncreasing recycled

Слайд 11International leadership
Coca-Cola Hellenic Group has been named as a global

sustainability leader with its inclusion in the Dow Jones Sustainability

Indexes in 2008 and at national level in Ukraine company work hard to ensure that Group maintains its position. 
International leadership Coca-Cola Hellenic Group has been named as a global sustainability leader with its inclusion in

Слайд 12Engaging with stakeholders
Associates:
The National Olympic Committee of Ukraine
to promote

sports and fitness
The European Business Association
The American Chamber of Commerce
The

Chamber of Commerce and Industry of Ukraine.
Engaging with stakeholders Associates:The National Olympic Committee of Ukraine to promote sports and fitnessThe European Business AssociationThe

Слайд 13Thank you for attention

Thank you for attention

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