Having a poor understanding of the influence of cross cultural differences in

differences in areas such as management, PR, advertising and negotiations

It is crucial for today's business personnel to understand the impact of cross cultural differences on business, trade and internal company organization.
The success or failure of a company, venture, merger or acquisition is essentially in the hands of people.
If these people are not cross culturally aware then misunderstandings, offence and a break down in communication can occur.

differences in areas such as management, PR, advertising and negotiations

The need for greater cross cultural awareness is heightened in our global economies. Cross cultural differences in matters such as language, etiquette, non-verbal communication, norms and values can, do and will lead to cross cultural blunders.

with appropriate cross cultural awareness training

U.S. and British negotiators found

with appropriate cross cultural awareness training

An American oil rig supervisor

with appropriate cross cultural awareness training

A company

documents, brochures, advertisements and signs also offers us some comical

In a Serbian hotel:
The flattening of underwear with pleasure is the job of the chambermaid

documents, brochures, advertisements and signs also offers us some comical

In a Bangkok dry cleaner's:
Drop your trousers here for best results

documents, brochures, advertisements and signs also offers us some comical

At a Budapest zoo:
Please do not feed the animals. If you have any suitable food, give it to the guard on duty