Introduction to business First meeting

presents either case or game
From time to time short papers

to be submitted during next lecture
Active participation appreciated!

to language abilities. Additionally, some case studies would be allocated

on the base of the field trips (if confirmed).
Deadline for case study paper submission: penultimate class.

to find your own one, or even design it! It

is acceptable as long as you can evidence it and properly describe it.
You have to:
understand theoretical base for the game (what is this game for? expected outcome etc)
Run selected game (thus it’s good to do this during classes)
Describe both above as well as results and conclusions
Deadlines: 1. Game proposal: next class (with short paper).
2. Final paper submission: before exam. Lack of paper on case or game excludes from exam!!!

matter
Can’t remember what you are going to say
Repeat the same

thing over and over again
Speak too quietly or too quickly
Use confusing jargon
Give a mass of confusing and complicated facts
Can’t answer questions
Look awful /based on C.Carysoforth at al. „Business” 1993/.

slide or paragraph
Humor is useful
Don't put useless information in graphs
Less

is better
Human attention is very limited!!

the writer of a research paper, including books, encyclopedias, newspapers,

magazines, pamphlets, interviews, and electronic media.  All the sources used are listed alphabetically.
All used sources must be attributed!! Also internet-based. Always try to figure out who the AUTHOR of the web site/page is and where this person got his/her information in order to determine the RELIABILITY of the data.  There are many personal interest pages out there that are not trustworthy.   

Desert Museum. 25 Jan. 2004        .
So:"Title of the part/page."

Name of the entire site. Publication information (sponsoring company, organization, institution, etc.) Date of Access .
Any citation or data quoted, or even transformed citation must be clearly marked in text allowing for identifying its source !!!

aspects:
External influences on the firm (business environment)
Internal decision of the

firm
The external effects of business making
Study of business will involve three types of activity:
-description
-analysis
-recommendations

factors

PEST analysis – political, economic, social and technological. The behavior

and performance of firms is affected by the business environment (PEST).

of natural resources plus agriculture
Secondary production. The production from manufacturing

and construction sectors of the economy
Tertiary production. The production from the service sector of the economy.
Simplified distinction: production, agriculture and services

sector – a grouping of industries producing similar products or

delivering similar services.
Industrial concentration – the degree to which an industry is dominated by large business enterprises.
How to measure? Share of the 3 (5,10) largest firms in the industry. Can be misleading…
Better index. Most popular: Herfindahl index

index is the sum of the squares of the market

shares of all firms in an industry. Higher values indicate greater concentration.


where si is the market share of firm i in the market, and n is the number of firms.

too short…) paper on:

Give some examples (2-3) of things we

might learn about the likely behavior and performance of business in an industry by knowing something about the industry concentration of that industry.

Paper will not be graded, however it must be turned in at the beginning of next meeting.