Introduction to the course

- Targeted at people
Public diplomacy -

an international actor’s attempt to manage the international environment through engagement with a foreign public
New Public Diplomacy – changes of the information age

Public diplomacy

Cultural Diplomacy
the use of a country’s culture to reach out to foreign audiences and to project a positive image in the international arena.

view cultural diplomacy as an important part of their diplomatic

efforts?
Can cultural diplomacy significantly help improve state’s public image in the world?

belief, art, morals, laws, customs and any other capabilities and

habits created by man who is a member of society where a group of people is related to each other through persistent relations, or a large social grouping sharing the scarce geographical or virtual territory, subject to the same political authority and dominant cultural expectations
Culture in Politics is to place culture within state foreign policy as the expression of a national interest, which contributes to the reification of the national character, belief systems, strategic cultures and national identity. It entails promoting and already existing culture abroad, also involves a more active role in protecting and developing national culture
Culture in Public Diplomacy is an international actor’s attempt to promote the national culture, to give impacts on public opinions of counterparts and to build integrity and credibility through cultural exchanges.

and other aspects of culture among nations and their peoples

to foster mutual understanding. Cultural diplomacy includes exchanges between people in different countries, through which individuals are able to visit foreign countries and learn about the culture and society of the foreign country.
Cultural diplomacy helps create a foundation of trust with other people, which policy makers can build on to reach political, economic, and military agreements.
Cultural diplomacy demonstrates national values and creates relationship with people, which endure changes in government.
Cultural diplomacy can reach influential members of foreign societies who cannot be reached through traditional embassy functions.
In the meantime, it provides a positive agenda for cooperation in spite of policy differences, creates a neutral platform for people-to-people contact, and serves as a flexible, universally accepted vehicle for approach with countries where diplomatic relations have been strained or are absent.
Search for other definitions of cultural diplomacy

process





Forums for interaction between people of different countries
“Foundation of

trust” with other peoples
Reaching influential members of foreign societies who cannot be reached through traditional embassy functions
Aimed at young audiences

promote a nation’s image and values amongst other foreign audiences

Try to understand the culture, values, and images of other countries and their people

of law - own fair and just legal system
Learning

foreign languages
Sphere of arts - sending artists abroad and holding exhibitions of foreign artists in the country
People-to-people interaction