KAZHAKH UNIVERSITY OF INTERNATIONAL RELATIONS AND WORLD LANGUAGES NAMED AFTER

ABLAY KHAN

DEPARTMENT OF INTERNATIONAL RELATIONS
International relations 303-group

Successful company's :
Apple and

Google
Done by: Mergenbaeva A.
Kuralbai A.
Checked by:Sholpanbai S.

electronics, computer software and personal computers.

and the iPad tablet computer. Its consumer software includes the OSX systems, the

iTunes media browser, the Safari web browser, the iLife and iWork
creativity and productivity suites.

and the world's third-largest mobile phone maker after Samsung and Nokia.

States in 2008, and in the world from 2008 to

2012. On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in theOmnicom Group's "Best Global Brands" report. However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices.

Wayne to sell the Apple I personal computer kit, a computer single

handedly designed by Wozniak. The kits were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club.

in the 1970s that bucked the traditional notions of what

a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire).

same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition

to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company.

claims since it began operation and, like its competitors and

peers, engages in litigation (trying legal cases before the courts) in its normal course of business for a variety of reasons. In particular, Apple is known for and promotes itself as actively and aggressively enforcing its intellectual property interests.

Litigation

reported a total of $108 billion in annual revenues –

a significant increase from its 2010 revenues of $65 billion – and nearly $82 billion in cash reserves.

evangelists were actively engaged by the company, but this was after

the phenomenon was already firmly established.

stumbled upon". Apple has, however, supported the continuing existence of

a network of Mac User Groups in most major and many minor centers of population where Mac computers are available.

in line as much as a day before the opening

or flying in from other countries for the event.

and products. These include online advertising technologies, search, cloud computing,

and software. Most of its profits are derived from AdWords.

they were Ph.D. students at Stanford University. Together they own

about 14 percent of its shares but control 56 of the stockholder voting power through supervoting stock.

4, 1998. An initial public offering followed on August 19,

2004.

world's information and make it universally accessible and useful,"and its

unofficial slogan was "Don't be evil." In 2004, Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex.

acquisitions and partnerships beyond Google's core search engine.

storage service (Google Drive), an office suite (Google Docs) and

a social networking service (Google+). Desktop products include applications for web browsing, organizing and editing photos, and instant messaging.