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LIFESTYLE CHANNEL
Содержание
- 1. LIFESTYLE CHANNEL
- 2. AGENDA LIFESTYLE CHANNELF15 Recap & InsightsF16 ObjectivesSummary & TargetsProduct presentation – Live /
- 3. F15 RECAP & INSIGHTS
- 4. UK&IR LIFESTYLE CHANNEL F15 / RECAPMain take
- 5. ACCOUNT TYPEKEY INSIGHTS F15 / LIFESTYLEGrowth in
- 6. F16 OBJECTIVES
- 7. F16 OBJECTIVES / LIFESTYLEControl Lifestyle Growth. Drive
- 8. F16 TARGET
- 9. +54%F16: SALES TARGET / LIFESTYLE
- 10. PRODUCTS
- 11. THERMOBALL / PRODUCT
- 12. THERMOBALL / PRODUCT BUILD OUTTHERMOBALL13 STYLES/ +3
- 13. THERMOBALL / DISTRIBUTIONTHERMOBALL HIKE 2T 1 &
- 14. F16 PRODUCT STORIES
- 15. THERMOBALL / BUSINESS OVERVIEWPRODUCTTHERMOBALLM & W THERMOBALL
- 16. MOUNTAIN JKT + DENALI / TIER 1+2
- 17. MOUNTAIN JKT + DENALI / DISTRIBUTIONT 1
- 18. BACK TO SCHOOL / PRODUCT
- 19. BACK TO SCHOOL / DISTRIBUTIONHIKE 2EQUIPMENT ADVENTURE
- 20. SUMMARY
- 21. MOUNTAIN JKT + DENALI / TIER 0 EXCLUSIVE
- 22. F16 OBJECTIVES / LIFESTYLEControl Lifestyle Growth. Drive
- 23. Скачать презентанцию
AGENDA LIFESTYLE CHANNELF15 Recap & InsightsF16 ObjectivesSummary & TargetsProduct presentation – Live /
Слайды и текст этой презентации
Слайд 2AGENDA LIFESTYLE CHANNEL
F15 Recap & Insights
F16 Objectives
Summary & Targets
Product presentation
– Live /
Слайд 4UK&IR LIFESTYLE CHANNEL F15 / RECAP
Main take aways:
JD/SIZE/FOOTASYLUM/
ASOS LED GROWTH
REGIONAL TIER 1 ACCTS.
LOW BASE IN F14 /
21% MIX F15FOIL TO OUTDOOR – NO SG CHANNEL
Слайд 5ACCOUNT TYPE
KEY INSIGHTS F15 / LIFESTYLE
Growth in Strategic/key/specialist accounts
JD/FA/ASOS drive
volume.
Field accounts as regional heroes..Triads/End/Urban Industry
CATEGORY
£7.7m
Lifestyle 21% of mix…..70%
Outdoor Channel.Initial traction in youths
OTHER KEY INSIGHTS
Brand health extremely strong in this channel.
Opportunity to position for Footwear within these accounts.
Слайд 7F16 OBJECTIVES / LIFESTYLE
Control Lifestyle Growth.
Drive segmentation between lifestyle/outdoor channels
to maximize differentiation.
Boost key city attacks.
Improve Brand Retail Presentation.
Re-introduce Thermoball
in a lifestyle optionGrow Strategic, Key, Experts by +50%
GROWTH OBJECTIVES FOR F16
ACHIEVED BY…
LONDON – DUBLIN - EDINBURGH
F16
ACTIONS
F15 KEY INSIGHTS
Слайд 12THERMOBALL / PRODUCT BUILD OUT
THERMOBALL
13 STYLES/ +3 VS F15
HIKE
LIFESTYLE
MOUNTAIN
ATHLETICS
SNOW
4 STYLES/ NEW
2 STYLES / NEW
3 STYLES / NEW
Слайд 13THERMOBALL / DISTRIBUTION
THERMOBALL HIKE 2
T 1 & T 2
ALL TIERS
OUTDOOR
SPORTING
GOODS
SPECIALTY
RETAIL
DEPARTMENT STORE
LIFESTYLE
< PERFORMANCE DRIVEN >
< LIFESTYLE DRIVEN >
THERMOBALL LIFESTYLE
THERMOBALL HIKE
1THERMOBALL STEEP
THERMOBALL MOUNTAIN ATHLETIC
Слайд 15THERMOBALL / BUSINESS OVERVIEW
PRODUCT
THERMOBALL
M & W THERMOBALL PLUS HOODIE
EXPANSION OF
THERMOBALL INTO:
LIFESTYLE
27 Styles F16 vs 10 Styles F15
IN-STORE ACTIVATION /
USER GENERATED CONTENT Windows & 4 Wall & VM
Wholesale toolbox.
TARGETED MEDIA
N. DOORS
TURNOVER
WHL
PSS
DTC
ECOM
DISTRIBUTION
£100k, across selected doors
CAPITALIZE IN PRODUCT EXPANSION & DIFFERENTIATION
OPPORTUNITY ACROSS EXPLORE – TRAIN – LIVE
OBJECTIVE
SUPERCHARGE THE BREAKTHROUGH ALTERNATIVE TO DOWN ACROSS CHANNELS
MARKETING
Слайд 17MOUNTAIN JKT + DENALI / DISTRIBUTION
T 1 & T 2
ALL
TIERS
OUTDOOR
SPORTING GOODS
SPECIALTY
RETAIL
DEPARTMENT STORE
LIFESTYLE
< PERFORMANCE DRIVEN >
< LIFESTYLE DRIVEN >
LIFESTYLE Capsule
T0
LIFESTYLE
Core
Слайд 19BACK TO SCHOOL / DISTRIBUTION
HIKE 2
EQUIPMENT ADVENTURE TRAVEL
T 1 &
T 2
ALL TIERS
OUTDOOR
SPORTING GOODS
SPECIALTY
RETAIL
DEPARTMENT STORE
LIFESTYLE
< PERFORMANCE DRIVEN >
< LIFESTYLE DRIVEN
>LIFESTYLE Core
Слайд 22F16 OBJECTIVES / LIFESTYLE
Control Lifestyle Growth.
Drive segmentation between lifestyle/outdoor channels
to maximize differentiation.
Boost key city attacks.
Improve Brand Retail Presentation.
Re-introduce Thermoball
in a lifestyle optionGrow Strategic, Key, Experts by +50%
GROWTH OBJECTIVES IN F16
ACHIEVED BY…
F16
SALES
MEETING
F15 KEY INSIGHTS
F16
ACTIONS
