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Made by Esther Parks and Grishaev Ilya
Содержание
- 1. Made by Esther Parks and Grishaev Ilya
- 2. Слайд 2
- 3. Industry AnalysisTesla’s success as an innovative manufacturer
- 4. Слайд 4
- 5. Tesla Motors, Inc.’s Five Forces AnalysisCompetitive rivalry
- 6. Bargaining Power of Tesla’s Customers/Buyers Low switching
- 7. Bargaining Power of Tesla’s Suppliers Moderate forward
- 8. Threat of Substitutes or Substitution Low switching
- 9. Threat of New Entrants or New Entry
- 10. Слайд 10
- 11. Слайд 11
- 12. Слайд 12
- 13. Fundamental Ways Tesla is Disrupting the Automotive Industry:B2CPersonalizationQuality QA and R&D Open Source TechnologyPRICE:
- 14. Competitive Advantage that are Using the CompanyKeeping
- 15. Слайд 15
- 16. Diversification StrategyTesla applies diversification, but only as
- 17. BCG of Nestle
- 18. Скачать презентанцию
Industry AnalysisTesla’s success as an innovative manufacturer of electric vehicles is partly based on its strategies that tackle the external factors in the automotive industry environment.
Слайды и текст этой презентации
Слайд 5Tesla Motors, Inc.’s Five Forces Analysis
Competitive rivalry or competition (strong
force)
Bargaining power of buyers or customers (moderate force)
Bargaining power of
suppliers (moderate force)Threat of substitutes or substitution (moderate force)
Threat of new entrants or new entry (weak force)
Слайд 6Bargaining Power of Tesla’s Customers/Buyers
Low switching costs (strong force)
Moderate substitute
availability (moderate force)
Low volume of purchases (weak force)
Слайд 7Bargaining Power of Tesla’s Suppliers
Moderate forward integration (moderate force)
Moderate
size of suppliers (moderate force)
Moderate supply (moderate force)
Слайд 8Threat of Substitutes or Substitution
Low switching costs (strong force)
Moderate
substitute availability (moderate force)
Moderate performance of substitutes (moderate force)
Слайд 9Threat of New Entrants or New Entry
High cost of
brand development (weak force)
High cost of doing business (weak force)
High
economies of scale (weak force)
Слайд 13Fundamental Ways Tesla is Disrupting the Automotive Industry:
B2C
Personalization
Quality QA and
R&D
Open Source Technology
PRICE:
Слайд 14Competitive Advantage that are Using the Company
Keeping factories running at
full tilt
Satisfying dealers
Reusing parts from other cars
Branding
Unions
Cannibalizing
existing products No bureaucratic inertia
Слайд 16Diversification Strategy
Tesla applies diversification, but only as a minimally significant
intensive growth strategy. For example, Tesla aims to create new
stationary battery products for a variety of non-automotive applications. Tesla focuses most of its efforts on market penetration and product development to grow its automotive business.
