was the first magazine published?
Why do advertisers favor specialization in
magazines?How is print surviving the digital age?
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Magazines Today
Содержание
- 1. Magazines Today
- 2. QuestionsWhat is a magazine?What are the main
- 3. Magazine DefinitionA magazine is a periodical publication
- 4. The three broad types of magazinesGeneral interest
- 5. The first magazineIn 1731, an Englishman named
- 6. The reasons for successful advertising in magazinesInspired audienceTargeted audienceCredibilityThey last Focused attentionHigh quality
- 7. How is print surviving the digital age?
- 8. Thank youППс-16-1-оКиреенко В. и Скуба Ю.
- 9. Скачать презентанцию
QuestionsWhat is a magazine?What are the main types of magazines?When was the first magazine published?Why do advertisers favor specialization in magazines?How is print surviving the digital age?
Слайды и текст этой презентации
Слайд 2Questions
What is a magazine?
What are the main types of magazines?
When
was the first magazine published?
magazines?How is print surviving the digital age?
Слайд 3Magazine Definition
A magazine is a periodical publication which is printed
in gloss-coated and matte paper or electronically published (sometimes referred
to as an online magazine).
Слайд 4The three broad types of magazines
General interest magazines (food, fashion,
entertainment, home, gardening etc.)
Special interest magazines (fishing, cooking, computers, photography
etc.)Professional magazines (medicine, banks, market etc.)
Слайд 5The first magazine
In 1731, an Englishman named Edward Cave published
a periodical called The Gentleman's Magazine. He invented the word
“magazine” from the Arabic word “makhazin”, which meant “storehouse”. Cave's goal was to create a magazine that the general public would be interested in.
Слайд 6The reasons for successful advertising in magazines
Inspired audience
Targeted audience
Credibility
They last
Focused attention
High quality
Слайд 7How is print surviving the digital age?
The way some quality
newspapers and magazines have been able to survive in recent
years is by introducing paywalls on their online content.But many editors are struggling to strike the right balance between physical and digital content. They are faced with the choice of either posting all their articles online for free so the magazine stays relevant, or charging readers money to protect the financial future of the brand.
