Making periodic TV series contemporary: 1960s through postmodern eyes

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1. Making periodic TV series contemporary: 1960s through postmodern eyes
2. Research question:What makes periodic TV series relevant
3. Theoretical background:Constructing cultural memory:Astrid Erll “Literature, Film
4. Choosing the medium: serialization of the pastProvides
5. Creating relevant cultural memory“Historical accuracy is not
6. Experiential & Mythical modes of the opening
7. Reflexive modeForegrounding contemporary discourses which show change
8. Remediation “What is new about new media
9. Ad for the Carousel
10. Jantzen (swimsuit line)
11. Object of remediationHeinz Ketchup Don Draper’s ‘Pass the Heinz’ Campaign from Mad Men
12. Bringing old-fashioned to the contemporary:Case of transmedialityDesire
13. Слайд 13
14. ConclusionNot focusing on historical accuracy, but on
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Research question:What makes periodic TV series relevant and appealing to the contemporary audience of the time?How periodic pieces extend their way into modern society?

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Making periodic TV series contemporary: 1960s through postmodern eyes

Слайды и текст этой презентации

Слайд 1Making periodic TV series contemporary: 1960s through postmodern eyes

Слайд 2Research question:
What makes periodic TV series relevant and appealing to

the contemporary audience of the time?
How periodic pieces extend their

way into modern society?

Research question:What makes periodic TV series relevant and appealing to the contemporary audience of the time?How periodic

Слайд 3Theoretical background:
Constructing cultural memory:
Astrid Erll “Literature, Film and the Mediality

of Cultural Memory”

Using concept of remediation:
Jay David Bolter, Richard

Grusin “Remediation”

Transmediality for the audience:
Henry Jenkins: “Transmedia storytelling”

Theoretical background:Constructing cultural memory:Astrid Erll “Literature, Film and the Mediality of Cultural Memory”Using concept of remediation: Jay

Слайд 4Choosing the medium: serialization of the past

Provides space for historical

complexity

Opportunity to elevate story through personalization

Experiential narrative techniques: nonlinear storytelling,

cliff-hangers, story beats etc. and modern filming techniques (long takes, steady shots)

More accessible for contemporary audience, viewing over a long period of time in small portions

Brings contemporary discourses to foreground

Immersive experience

“Whenever the past is represented, the choice of media and forms has an effect on the kind of memory that is created…” (Astrid Erll)
Cultural memory is shaped by the recording media

Choosing the medium: serialization of the pastProvides space for historical complexityOpportunity to elevate story through personalizationExperiential narrative

Слайд 5Creating relevant cultural memory
“Historical accuracy is not one of the

concerns of such “memory-making” novels and movies; instead they cater

to the public with what is variously termed “authenticity” or “truthfulness.” They create images of the past which resonate with cultural memory. (A. Erll)

Through modes of remembering

Creating relevant cultural memory“Historical accuracy is not one of the concerns of such “memory-making” novels and movies;

Слайд 6Experiential & Mythical modes of the opening sequence
“…the series

not only introduces the viewer in one of the key

decades in U.S. history, but it also represents this period of time by appropriating and
transforming key aspects of Hitchcock’s innovative cinematographic language. “(B.G.Martínez)

Opening sequence as prologue of the series and each episode

Introducing the main character (POV) and his main characteristic (struggle with identity)

intertextuality of works of Alfred Hitchcock, referencing Alfred Hitchcock’s “Vertigo”

Intertextuality of “the falling man” image in the 9/11 attacks

Made at the time of Financial crisis of 2007–08

Vertigo, 1958

Mad Men (2007-2015)

Experiential & Mythical modes of the opening sequence “…the series not only introduces the viewer in

Слайд 7Reflexive mode
Foregrounding contemporary discourses which show change between past &

present: religion, racism, sexism etc.

Taking history as a form of

discourse (continuous, cyclical etc.)

Reflexive modeForegrounding contemporary discourses which show change between past & present: religion, racism, sexism etc.Taking history as

Слайд 8Remediation
“What is new about new media comes from the

particular ways in which they refashion older media…” (Bolter &

Grusin)

Driving force of media history is the desire for immediacy or “the transparent representation of the real”

Ads in Mad Men vs Real ads

As in choosing new media as object

Remediation “What is new about new media comes from the particular ways in which they refashion older

Слайд 9Ad for the Carousel

Слайд 10Jantzen (swimsuit line)

Слайд 11Object of remediation
Heinz Ketchup Don Draper’s ‘Pass the Heinz’ Campaign

from Mad Men

Слайд 12Bringing old-fashioned to the contemporary:
Case of transmediality
Desire for immersion and

off-screen involvement
Foregrounds the aesthetics
“Mad Men yourself”
Mad Men online cocktail guide

Bringing old-fashioned to the contemporary:Case of transmedialityDesire for immersion and off-screen involvementForegrounds the aesthetics“Mad Men yourself”Mad Men

Слайд 13

Слайд 14Conclusion
Not focusing on historical accuracy, but on contemporary take

What can

it say about our time

Possibility to compare to other period

shows

ConclusionNot focusing on historical accuracy, but on contemporary takeWhat can it say about our timePossibility to compare

Скачать презентацию

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Making periodic TV series contemporary: 1960s through postmodern eyes

Содержание

Слайды и текст этой презентации

Слайд 1Making periodic TV series contemporary: 1960s through postmodern eyes

Слайд 2Research question:
What makes periodic TV series relevant and appealing to

the contemporary audience of the time?
How periodic pieces extend their

Слайд 3Theoretical background:
Constructing cultural memory:
Astrid Erll “Literature, Film and the Mediality

of Cultural Memory”

Using concept of remediation:
Jay David Bolter, Richard

Слайд 4Choosing the medium: serialization of the past

Provides space for historical

complexity

Opportunity to elevate story through personalization

Experiential narrative techniques: nonlinear storytelling,

Слайд 5Creating relevant cultural memory
“Historical accuracy is not one of the

concerns of such “memory-making” novels and movies; instead they cater

Слайд 6Experiential & Mythical modes of the opening sequence
“…the series

not only introduces the viewer in one of the key

Слайд 7Reflexive mode
Foregrounding contemporary discourses which show change between past &

present: religion, racism, sexism etc.

Taking history as a form of

Слайд 8Remediation
“What is new about new media comes from the

particular ways in which they refashion older media…” (Bolter &

Слайд 9Ad for the Carousel

Слайд 10Jantzen (swimsuit line)

Слайд 11Object of remediation
Heinz Ketchup Don Draper’s ‘Pass the Heinz’ Campaign

from Mad Men

Слайд 12Bringing old-fashioned to the contemporary:
Case of transmediality
Desire for immersion and

off-screen involvement
Foregrounds the aesthetics
“Mad Men yourself”
Mad Men online cocktail guide

Слайд 13

Слайд 14Conclusion
Not focusing on historical accuracy, but on contemporary take

What can

it say about our time

Possibility to compare to other period

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Разделы презентаций

Making periodic TV series contemporary: 1960s through postmodern eyes

Содержание

Слайды и текст этой презентации

Слайд 1Making periodic TV series contemporary: 1960s through postmodern eyes

Слайд 2Research question:What makes periodic TV series relevant and appealing to

the contemporary audience of the time?How periodic pieces extend their

Слайд 3Theoretical background:Constructing cultural memory:Astrid Erll “Literature, Film and the Mediality

of Cultural Memory”Using concept of remediation: Jay David Bolter, Richard

Слайд 4Choosing the medium: serialization of the pastProvides space for historical

complexityOpportunity to elevate story through personalizationExperiential narrative techniques: nonlinear storytelling,

Слайд 5Creating relevant cultural memory“Historical accuracy is not one of the

concerns of such “memory-making” novels and movies; instead they cater

Слайд 6Experiential & Mythical modes of the opening sequence “…the series

not only introduces the viewer in one of the key

Слайд 7Reflexive modeForegrounding contemporary discourses which show change between past &

present: religion, racism, sexism etc.Taking history as a form of

Слайд 8Remediation “What is new about new media comes from the

particular ways in which they refashion older media…” (Bolter &

Слайд 9Ad for the Carousel

Слайд 10Jantzen (swimsuit line)

Слайд 11Object of remediationHeinz Ketchup Don Draper’s ‘Pass the Heinz’ Campaign

from Mad Men

Слайд 12Bringing old-fashioned to the contemporary:Case of transmedialityDesire for immersion and

off-screen involvementForegrounds the aesthetics“Mad Men yourself”Mad Men online cocktail guide

Слайд 13

Слайд 14ConclusionNot focusing on historical accuracy, but on contemporary takeWhat can

it say about our timePossibility to compare to other period

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Обратная связь

Что такое TheSlide.ru?

Слайд 2Research question:
What makes periodic TV series relevant and appealing to

the contemporary audience of the time?
How periodic pieces extend their

Слайд 3Theoretical background:
Constructing cultural memory:
Astrid Erll “Literature, Film and the Mediality

of Cultural Memory”

Using concept of remediation:
Jay David Bolter, Richard

Слайд 4Choosing the medium: serialization of the past

Provides space for historical

complexity

Opportunity to elevate story through personalization

Experiential narrative techniques: nonlinear storytelling,

Слайд 5Creating relevant cultural memory
“Historical accuracy is not one of the

Слайд 6Experiential & Mythical modes of the opening sequence
“…the series

Слайд 7Reflexive mode
Foregrounding contemporary discourses which show change between past &

present: religion, racism, sexism etc.

Taking history as a form of

Слайд 8Remediation
“What is new about new media comes from the

Слайд 11Object of remediation
Heinz Ketchup Don Draper’s ‘Pass the Heinz’ Campaign

Слайд 12Bringing old-fashioned to the contemporary:
Case of transmediality
Desire for immersion and

off-screen involvement
Foregrounds the aesthetics
“Mad Men yourself”
Mad Men online cocktail guide

Слайд 14Conclusion
Not focusing on historical accuracy, but on contemporary take

What can

it say about our time

Possibility to compare to other period