marketing environment Macro environmental Micro environment

customers
we need to assess and evaluate our
internal business/corporate environment

and our
external environment which is subdivided into micro and macro

political environment?
2.Will government policy influence laws that regulate or

tax your business?
3. What is the government’s policy on the economy?
4. Does the government have a view on culture and religion?
5. Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others?

raw materials

foreign products and services?
3.How much time do consumers have

for leisure?
4.What are the roles of men and women within society?
5.How long are the population living? Are the older generations wealthy?
6.Do the population have a strong/weak opinion on green issues?

Sociocultural Factors

driver of globalization

and services to be made more cheaply and to a

better standard of quality?
2.Do the technologies offer consumers and businesses more innovative products and services such as Internet banking, new generation mobile telephones, etc?
3.How is distribution changed by new technologies e.g. books via the Internet, flight tickets, auctions, etc?
4.Does technology offer companies a new way to communicate with consumers e.g. banners, Customer Relationship Management (CRM), etc?

Technological Factors