Marketing II / Session 8

the paid, impersonal, one-way marketing of persuasive information from an

identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas.

this?

radio and television broadcasts, films, stage shows, websites,   billboards, posters,

wall paintings, town criers, human billboards, flyers, rack cards,   the back of event tickets, bathroom stall doors,   cars, taxicabs, buses, trains, subway platforms, bus stop benches, street furniture,  

shopping carts, stickers on fruit in supermarkets, supermarket receipts, coffee

cups,   mobile phone screens, opening billboards in streaming audio and video, shirt of an athlete, body of a racing motorcycle, banner in a stadium, street sign,
shopping window

increased consumption of their commercial products and services.

Advertising messages

are media content paid for by sponsors.

Sponsors finance the production of advertisements and buy space for them in print media or online, or time for them to be broadcast in radio or television programs.

An advertisement is a paid announcement. For example, a persuasive message selling a product.  

repetition of a product's name or image in an attempt

to have the desirable qualities of that product stick in the minds of consumers.

An Infomercial is a long television commercial of five minutes to an hour in length designed to create an immediate impulse purchase.

An advertising agency is a service business that helps client businesses sell goods and services by producing and placing advertisements.  

information produced by advertising and public relations professionals for publicity

purposes and placed in mass media at no cost to the originator. Such PR messaging is not advertising. While there may be production costs, the advertising or public relations professional and the client do not pay a fee for placement of their publicity information in media.   An integrated media campaign combines paid advertising with free media. These also are referred to as integrated marketing communications.