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Marketing Strategy for Start Ups
Содержание
- 1. Marketing Strategy for Start Ups
- 2. Building Marketing Kit for Your StartupMarketing ChannelsMarketing KPI’s
- 3. Marketing StrategyOnlineOffline
- 4. First Step: Define GoalsMarketCustomersResources (people, $$, time)Timeframe
- 5. Pre Launch“I want to put a ding
- 6. Online Marketing KitWebsite / Landing Page (launchrock)Facebook
- 7. Marketing ChannelsOnline Marketing (B2C)Social NetworksContent MarketingOffline Marketing (B2B)
- 8. Marketing ChannelsOnline MarketingWebsite / Landing Page / BlogFacebook Page / Twitter Case study - Parko
- 9. Marketing ChannelsOnline MarketingContent MarketingCreate content that people
- 10. Marketing ChannelsOffline Marketing – B2BSome basics:Understand that
- 11. Marketing ChannelsOffline Marketing – B2B
- 12. Marketing ChannelsB2C - Plan Your Product LaunchApple – 1984 VideoTurn Your Product Launch into an Event
- 13. BlogsPress release Bloggers
- 14. Marketing KPI’sKPI – Key Performance Indicators
- 15. Marketing KPI’sWebsite VisitsBounce Rate
- 16. Marketing KPI’sSales RevenueCost Associated Per Lead Acquisitions
- 17. Marketing KPI’sSales RevenueCost Associated Per Lead AcquisitionsForm Conversion Rates
- 18. “Three Rules of Life...1. Your time is
- 19. Скачать презентанцию
Building Marketing Kit for Your StartupMarketing ChannelsMarketing KPI’s
Слайды и текст этой презентации
Слайд 6Online Marketing Kit
Website / Landing Page (launchrock)
Facebook Page
Twitter
LinkedIn
Video / YouTube
channel
Blog / Guest writer
List your company on: Angel List, Crunch
Base and more
Слайд 7Marketing Channels
Online Marketing (B2C)
Social Networks
Content Marketing
Offline Marketing (B2B)
Слайд 8Marketing Channels
Online Marketing
Website / Landing Page / Blog
Facebook Page /
Twitter
Case study - Parko
Слайд 9Marketing Channels
Online Marketing
Content Marketing
Create content that people will find interesting,
and which is more likely to be shared over social
media.Case Study: The Best Job in the World
Be Creative!!!
Слайд 10Marketing Channels
Offline Marketing – B2B
Some basics:
Understand that content comes in
more than one format
Provide value
Make sure your salespeople have everything
they need to be successfulInbound Marketing (“promoting a company by sharing content with the outside world”)
Outbound Marketing (“uses “push” techniques”)
Business Development
Слайд 12Marketing Channels
B2C - Plan Your Product Launch
Apple – 1984 Video
Turn
Your Product Launch into an Event
Слайд 18“Three Rules of Life...
1. Your time is limited, so don't
waste it living someone else's life.
2. Don't be trapped
by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. 3. Have the courage to follow your heart and intuition - they somehow already know what you truly want to become.”
Steve Jobs
