McDonald’s market research

Содержание

1. McDonald’s market research
2. History The first McDonald's restaurant was started
3. McDonalds age demographics DEMOGRAPHICUnder 24 25-34 35-44 45-54 55-64 Over 65 INDEX122 941001069794
4. Consumer base Client salary Under $20k $20k-40k $40k-60k $60k-80k $80k-100k $100k-125k Over $125k Index 12911910796928370
5. McDonalds age breakdown of costumers (in %)
6. McDonalds’s offers special product in every country:
7. Скачать презентанцию

History The first McDonald's restaurant was started in 1948 by brothers Maurice (“Mac”) and Richard McDonald in San Bernardino, California. They bought appliances for their small hamburger restaurant from salesman Ray

Слайды и текст этой презентации

Слайд 1McDonald’s market research

Слайд 2History
The first McDonald's restaurant was started in 1948 by

brothers Maurice (“Mac”) and Richard McDonald in San Bernardino, California.

They bought appliances for their small hamburger restaurant from salesman Ray Kroc, who was intrigued by their need for eight malt and shake mixers. Global foodservice retailer McDonald's operated and franchised a total of 38,695 restaurants worldwide in 2019.

McDonald’s has low price strategy

History The first McDonald's restaurant was started in 1948 by brothers Maurice (“Mac”) and Richard McDonald in

Слайд 3McDonalds age demographics
DEMOGRAPHIC
Under 24
25-34
35-44
45-54
55-64
Over 65

INDEX
122
94
100
106
97
94

Слайд 4Consumer base
Client salary
Under $20k
$20k-40k
$40k-60k
$60k-80k
$80k-100k
$100k-125k
Over $125k

Index
129
119
107
96
92
83
70

Слайд 5McDonalds age breakdown of costumers (in %)
18-25: 45% (20

years ago), 53% (10 years ago), 50% (this year)
26-35: 35%

(20 years ago) 37% (10 years ago), 40% (this year)
36-50: 10% (20 years ago), 5% (10 years ago), 8% (this year)
50+: 10% (20 years ago), 5% (10 years ago), 2% (this year)

We asked several people on streets aged from 18-35 to take a quick survey

Do you often eat at McDonald's?

Do you find McDonald's prices very high?

Would you like to change something in McDonald’s?

Would you take your kids to eat in McDonald’s?

Do you think that McDonald’s is the best Fast Food Restaurant?

Yes

Don’t know

65% 30% 5%

25% 75% 0

80% 10% 10%

55% 40% 5%

35% 30% 35%

McDonalds age breakdown of costumers (in %) 18-25: 45% (20 years ago), 53% (10 years ago), 50%

Слайд 6McDonalds’s offers special product in every country: in Russia special

products are cheese sauce, Double Royal cheeseburger with bacon and

Double Big Mac. Price for them is low.
Promotion strategies:
Delivery services in McDonald’s phone app or internet page
Creating new products and advertise them in social media
Creating new offers