National Research University Higher School of Economics Higher School of

Petersburg, 2018
www.hse.ru
National Research
University
Language and Style Supervisor:
Natalia V. Ursul, PhD.,

Department of Management

Market Research of Entrepreneurship in
South Africa

Dmitriy K. Mischenko, Denis S. Yuralevich, Dmitriy I. Gusev, Daniil Y. Berezin
BMN 182

business situation in South Africa
Predictions and results
References

Higher School of Economics,

Outline

with 21th century and a give a scrutinised forecast for

Higher School of Economics, Saint Petersburg, 2018

Introduction

Market Research?
Market
Research
Target
Markets
Consumers
Core
competence
Predictions

Entrepreneurship in RSA

18th century
British settlers started to mine resources
19th to

20th century
Afrikaners had been taking over mining sector

1948
Winning of National party in elections which had led to the growth of financial capitalists and mining

Entrepreneurship in RSA

1958—
1966
H.F. Verwoerd became a Prime Minister: he was

1970’s – 80’s
Peak of a White private business

1994 – now??
Mandela’s winning which gave an opportunity for native Africans to launch their businesses

South African entrepreneur
35 – 44 years old
80% of males
20% of

35,5% of entrepreneurs have higher education

55% excited about their business prospectives

60% motivated by perceived opportunities,
40% by necessity

Sources: LinkedIn, Silicon Cape

constraints
Access to funding
Legal barriers
Technical skills
Entrepreneurial culture
Access to mentors & support
Market

Source: Silicon Cape

of funding
Self-financed
No funding received
Unknown
Family/friends
60%
30%
6%
4%
Sources: Silicon Cape; Briere S.

Hong Kong Trade Development Council

RSA official report, EU official report

South African Business

1
Renewable energy
2
Oil and gas supplies
equipment
3
Transportation infrastructure
4
Pollution control

5

Medical equipment and
health services

6

Telecommunications and
Information technologies

Results

Female involvement will
increase by 43%
Increase in 18 – 24

Increase in Administrative and
sales sector by 20%

Increment in trading with
EU by 2022

W. (2018). South Africa’s White Entrepreneurs: An Evolution from Opportunity

Graphs and statistics
Silicon Cape (2013). The state of South Africa’s Tech Startup Industry
HKTDC Research (2018). South Africa: Market Profile
European Commission (2017). European Union, Trade Goods With South Africa

Web sites
Writer, S. (2018). The reality of being an entrepreneur in South Africa: BusinessTech
U.S. Embassy (2018). South Africa – Market Challenges: Export.gov

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