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Nike-kids_ad_compaign
Содержание
- 1. Nike-kids_ad_compaign
- 2. Key message New line of clothes for kids aged from 4 to 9.
- 3. Special featuresVery comfortable for kids moving and wearing;Funny design;“human collection”
- 4. USPKids departments in:boutiques in the city center and its active parts;special stock points.
- 5. Target audienceParents, especially active/sporty :age 23-38;successful in business;middle and high class.
- 6. MediasMagazines («Малыш», «Здоровая семья», «Мир семьи», «Няня», etc.);TV commercial;Billboards;POSM;SPInternet ; Social campaign.
- 7. Advertising in journals:“Hi! I’m Jerry. I love
- 8. Advertising in journals:Hi. I’m Katherine Simbledok. I
- 9. Billboards
- 10. Guessed who’s the greatest break-dancer?They are only littlies, but they already have dreams.
- 11. Guessed who’s the greatest football attacker?They are only littlies, but they already have dreams.
- 12. Guessed who’s the greatest opera singer?They are only littlies, but they already have dreams.
- 13. Sales Promotion30% discount for twins;10% off the price for the next barging.
- 14. Social CampaignTV commercial (“Warming your Heart and
- 15. Created by Lena GrygorchukFAA-II, Management
- 16. Скачать презентанцию
Key message New line of clothes for kids aged from 4 to 9.
Слайды и текст этой презентации
Слайд 4USP
Kids departments in:
boutiques in the city center and its active
parts;
special stock points.
Слайд 5Target audience
Parents, especially active/sporty :
age 23-38;
successful in business;
middle and high
class.
Слайд 6Medias
Magazines («Малыш», «Здоровая семья», «Мир семьи», «Няня», etc.);
TV commercial;
Billboards;
POSM;
SP
Internet ;
Social campaign.
Слайд 7Advertising in journals:
“Hi! I’m Jerry. I love dancing, that’s why
I’m always training, even in the kindergarten. And when funny
girls interestingly stare at me, I do my best figure! When I grow, I’ll be the best break-dancer in the world! I guess you should know that.They are only littlies, but they already have dreams.
Слайд 8Advertising in journals:
Hi. I’m Katherine Simbledok. I love singing. Maybe,
my name doesn’t tell you anything now, but what if
I tell you in 15 years you’ll watch me on the pages of cool magazines as the world greatest opera singer?They are only littlies, but they already have dreams.
Слайд 10Guessed who’s the greatest break-dancer?
They are only littlies, but they
already have dreams.
Слайд 11Guessed who’s the greatest
football attacker?
They are only littlies, but
they already have dreams.
Слайд 12Guessed who’s the greatest opera singer?
They are only littlies, but
they already have dreams.
Слайд 14Social Campaign
TV commercial (“Warming your Heart and body. Nike. Just
do it.”);
Billboards;
Nike will send 15% of the profits and clothes
to the houseless children;Organizing special treating programs for ill children.
