“PLEKHANOV Russian University of Economics” Discipline – “The economic strategy

strategy of development of the hotel enterprise”
S. S. Skobkin,

Doctor of economics, Professor, Department of hospitality, tourism and sport industry

Theme 1: “Strategic governance and strategic management”
Practicum

List the stages of competence development.
2. What is the essence

of the concept of competencies?
3. What is included in the general professional competence of the OPK-2 course?
4. What is included in the professional competence of the PC-4 course?
5. Give the models of management known to you by I. Ansoff and characterize them.

What is the cause of the change in management systems?
7.

Give a classification of management systems by I. Ansoff.
8. What is the fundamental difference between strategic management and strategic planning?
9. What links are included in the strategic management?
10. What is the difference between strategic management and strategic management.

Describe the corporate level of strategies.
12. Describe the business level

of strategies.
13. Describe the functional level of strategies.
14. Formulate the stages of strategic management;
15. Describe the specifics of the application of the quantitative theory of strategic changes in the hotel business.

of competence:
a) knowledge;
b) abilities;
c) skills;
d) endurance;
e) working capacity.

OPC-2;
b) PC-4;
c) PC-5;
d) PC-6;
e) PC-8.

mission forming the scope of the enterprise;
b) definition of goals

- desired results;
c) developing strategies, i.e. planning actions aimed at achieving the set goals;
d) the implementation of a PR campaign;
e) implementation of strategies;
e) evaluation of the implementation of the strategy and making adjustments..

include the following management systems:
a) budgeting;
b) long-term planning;
c) strategic planning;
d)

strategic management;
e) assortment planning.

of the enterprise:
a) corporate;
b) business;
c) functional;
d) macroeconomic;
e) advertising.

economic
on the basis of portfolio analysis;
b) decisions on diversification of

production with a view to
reduce economic risk and obtain an effect
synergy;
c) restructuring of the corporation;
d) decisions on the merger, acquisition, entry of FIGs
or other integration structures;
e) a unified strategic orientation of units.

following :
a) how the enterprise will compete in a specific

product market;
b) to whom exactly and at what prices will the enterprise
sell their products or services;
c) how the enterprise will advertise its products or services;
d) how the enterprise will achieve victory in competition.

and services of the enterprise;
b) corporate level units;
c) business level

subdivisions;
d) advertising agents.

financial strategy;
c) production strategy;
d) logistics strategy.

distribution of resources of the department (service);
b) search for effective

behavior of the functional unit within the overall strategy;
c) creation of competitive advantages;
d) business diversification.

distribution of resources of the department (service);
b) search for effective

behavior of the functional unit within the overall strategy;
c) creation of competitive advantages;
d) business diversification.

of the mission that forms the sphere of activity of

the enterprise;
b) a definition of objectives - the expected desired results;
c) the development of strategies, i.e. planning of action aimed at achieving the set goals;
d) building a "hierarchical tree of strategies";
e) the implementation of strategies;
f) evaluation of the implementation of the strategy and making adjustments.