Slow fashion

slow fashion (Fletcher, 2007):
Purchase of products that are produced according

to slow production
Buying high-quality and durable clothes
Purchase less and long-term use

Equity Authenticity Localism Exclusivity Functionality

Slow fashion can be defined theoretically through underlying dimensions (Sojin Jung and Byoungho Jin):

can overlap with other lifestyle trends like slow food, conscious

consumption etc.?

How can we define consumers of slow fashion? How can we classify them in different groups?

What is the difference between fast fashion consumers and slow fashion followers?

of the followers
How does he understand the slow fashion movement

in general?
How could he describe the slow fashion consumer and her difference from others?
Why does he consider himself as slow fashion consumers? What does it mean for him to be that person? How has he developed this consumer behavior and what are his buying patterns right now?   
What does he wear? Which products are slow-, fast-fashion produced and why?
In his opinion, what products are purchased by slow fashion consumers? Whether it’s slow fashion production goods only or it could be anything?

The questionnaire from study “From quantity to quality: understanding slow fashion consumers for sustainability and consumer education” and expand it to section with questions which categories respondents never, probably and absolutely would buy as slow-, fast-produced products.

Applying the cluster analysis technique for customer segmentation
Investigation of consumer behavior regarding slow-, and fast-produced goods purchasing for each consumer groups.
Hypotheses rejecting or not rejecting

recommendations for business