Social and Cultural Environments Society, Culture, and Global Consumer

Содержание

1. Social and Cultural Environments Society, Culture, and Global Consumer
2. Embrace the differencesMake use of the
3. Answers: Is the natural result of
4. Geert hofstede defines culture as: the
5. George P. Murdock identified dozens of
6. Question:a. Why do some experts state
7. Answer:a. because the information flow has
8. In order to understand culture marketers
9. High and Low Context Cultures
10. Hofstede´s Cultural TypologyPower distanceIndividualistic CulturesCollectivist CulturesMasculinityFemininityUncertanty avoidence
11. The Self-Reference Criterion and Perception
12. Diffusion TheoryThe Adoption ProcessCharacteristics of InnovationAdopter CategoriesDiffusion of Innovation in Pacific Rim Countries
13. Marketing Implications of Social and Cultural Environments
14. Скачать презентанцию

Embrace the differencesMake use of the similaritiesThe study of a new geographic market requires rational and open-minded/ tolerant analysisRational: not led by emotions or subjectivityOpen-minded/ tolerant: the ability to understand

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Social and Cultural Environments Society, Culture, and Global Consumer

Слайды и текст этой презентации

Слайд 1 Social and Cultural Environments
Society, Culture, and Global Consumer Culture.
High and

Low Context Cultures
Hofstede´s Cultural Typology
The self Reference Criterion and Perception
Difusion

Theory
Marketing Implication of Social and Cultural Environments

Social and Cultural EnvironmentsSociety, Culture, and Global Consumer Culture.High and Low Context CulturesHofstede´s Cultural TypologyThe self

Слайд 2

Embrace the differences
Make use of the similarities

The study of a

new geographic market requires rational and open-minded/ tolerant analysis

Rational: not

led by emotions or subjectivity
Open-minded/ tolerant: the ability to understand appreciate other people ways and opinions

Questions:
Where do prejudice comes from?
b. Why is it challenging to identify some cultural factors?
How is culture learned?
What is the role of social institutions (family, educational, religious, governmental, business?

Society, Culture, and Global Consumer Culture.

Embrace the differencesMake use of the similaritiesThe study of a new geographic market requires rational and

Слайд 3

Answers:
Is the natural result of ethnocentricity
b. Many of them

are not obvious so it understanding requires developing cultural

empathy
It is taught from one generation to other
Reinforce cultural norms

Society, Culture, and Global Consumer Culture.

Answers: Is the natural result of ethnocentricityb. Many of them are not obvious so it understanding

Слайд 4

Geert hofstede defines culture as: the collective programming of the

mind that distiguish the members of one category of people

from another (a nation, ethnic group, gender group, organization, family, or other unit).

Cultural elements could derive in:

Material/ physical: clothing, tools, etc

Non material/ subjective/ abstract: religion, perceptions, attitudes beliefs, values

Society, Culture, and Global Consumer Culture.

Geert hofstede defines culture as: the collective programming of the mind that distiguish the members of

Слайд 5
George P. Murdock identified dozens of Cultural Universals:
Athletic Sports Marriage
Body

Adorments Meal Time
Cooking Medicine
CourtShip Mourning
Dancing Music
Decortive Art Property Rights
Education Religious Rituals
Ethics Residence Rules
Etiquette Status Diferentiation
Family Feasting Trade
Food tabues Language

Society,

Culture, and Global Consumer Culture.

George P. Murdock identified dozens of Cultural Universals: Athletic Sports MarriageBody Adorments Meal TimeCooking MedicineCourtShip MourningDancing MusicDecortive Art Property RightsEducation Religious RitualsEthics Residence

Слайд 6
Question:

a. Why do some experts state that consumption has become

the hallmark of postmodern society?

Society, Culture, and Global Consumer Culture.

Question:a. Why do some experts state that consumption has become the hallmark of postmodern society?Society, Culture,

Слайд 7
Answer:

a. because the information flow has facilitated the emergence of

global consumer cultures. Such as fast food culture, credit card

culture, pub culture, coffee culture, etc

Society, Culture, and Global Consumer Culture.

Answer:a. because the information flow has facilitated the emergence of global consumer cultures. Such as fast

Слайд 8
In order to understand culture marketers must study people's:

Attitudes, Beliefs,

and Values
Religion
Aesthetics
Dietary Preferences
Language and Comunication
Marketing´s Impact on Culture

Find our other

documents at http://flevy.com/seller/learnppt

Society, Culture, and Global Consumer Culture.

In order to understand culture marketers must study people's:Attitudes, Beliefs, and ValuesReligionAestheticsDietary PreferencesLanguage and ComunicationMarketing´s Impact

Слайд 9
High and Low Context Cultures

Слайд 10
Hofstede´s Cultural Typology

Power distance
Individualistic Cultures
Collectivist Cultures
Masculinity
Femininity
Uncertanty avoidence

Hofstede´s Cultural TypologyPower distanceIndividualistic CulturesCollectivist CulturesMasculinityFemininityUncertanty avoidence

Слайд 11
The Self-Reference Criterion and Perception

Слайд 12
Diffusion Theory

The Adoption Process
Characteristics of Innovation
Adopter Categories
Diffusion of Innovation in

Pacific Rim Countries

Слайд 13
Marketing Implications of Social and Cultural Environments

Скачать презентацию

Разделы презентаций

Social and Cultural Environments Society, Culture, and Global Consumer

Содержание

Слайды и текст этой презентации

Слайд 1 Social and Cultural Environments
Society, Culture, and Global Consumer Culture.
High and

Low Context Cultures
Hofstede´s Cultural Typology
The self Reference Criterion and Perception
Difusion

Слайд 2

Embrace the differences
Make use of the similarities

The study of a

new geographic market requires rational and open-minded/ tolerant analysis

Rational: not

Слайд 3

Answers:
Is the natural result of ethnocentricity
b. Many of them

are not obvious so it understanding requires developing cultural

Слайд 4

Geert hofstede defines culture as: the collective programming of the

mind that distiguish the members of one category of people

Слайд 5
George P. Murdock identified dozens of Cultural Universals:
Athletic Sports Marriage
Body

Adorments Meal Time
Cooking Medicine
CourtShip Mourning
Dancing Music
Decortive Art Property Rights
Education Religious Rituals
Ethics Residence Rules
Etiquette Status Diferentiation
Family Feasting Trade
Food tabues Language

Society,

Слайд 6
Question:

a. Why do some experts state that consumption has become

the hallmark of postmodern society?

Society, Culture, and Global Consumer Culture.

Слайд 7
Answer:

a. because the information flow has facilitated the emergence of

global consumer cultures. Such as fast food culture, credit card

Слайд 8
In order to understand culture marketers must study people's:

Attitudes, Beliefs,

and Values
Religion
Aesthetics
Dietary Preferences
Language and Comunication
Marketing´s Impact on Culture

Find our other

Слайд 9
High and Low Context Cultures

Слайд 10
Hofstede´s Cultural Typology

Power distance
Individualistic Cultures
Collectivist Cultures
Masculinity
Femininity
Uncertanty avoidence

Слайд 11
The Self-Reference Criterion and Perception

Слайд 12
Diffusion Theory

The Adoption Process
Characteristics of Innovation
Adopter Categories
Diffusion of Innovation in

Pacific Rim Countries

Слайд 13
Marketing Implications of Social and Cultural Environments

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Что такое TheSlide.ru?

Разделы презентаций

Social and Cultural Environments Society, Culture, and Global Consumer

Содержание

Слайды и текст этой презентации

Слайд 1 Social and Cultural EnvironmentsSociety, Culture, and Global Consumer Culture.High and

Low Context CulturesHofstede´s Cultural TypologyThe self Reference Criterion and PerceptionDifusion

Слайд 2 Embrace the differencesMake use of the similaritiesThe study of a

new geographic market requires rational and open-minded/ tolerant analysisRational: not

Слайд 3 Answers: Is the natural result of ethnocentricityb. Many of them

are not obvious so it understanding requires developing cultural

Слайд 4 Geert hofstede defines culture as: the collective programming of the

mind that distiguish the members of one category of people

Слайд 5 George P. Murdock identified dozens of Cultural Universals: Athletic Sports MarriageBody

Adorments Meal TimeCooking MedicineCourtShip MourningDancing MusicDecortive Art Property RightsEducation Religious RitualsEthics Residence RulesEtiquette Status DiferentiationFamily Feasting TradeFood tabues LanguageSociety,

Слайд 6 Question:a. Why do some experts state that consumption has become

the hallmark of postmodern society?Society, Culture, and Global Consumer Culture.

Слайд 7 Answer:a. because the information flow has facilitated the emergence of

global consumer cultures. Such as fast food culture, credit card

Слайд 8 In order to understand culture marketers must study people's:Attitudes, Beliefs,

and ValuesReligionAestheticsDietary PreferencesLanguage and ComunicationMarketing´s Impact on CultureFind our other

Слайд 9 High and Low Context Cultures

Слайд 10 Hofstede´s Cultural TypologyPower distanceIndividualistic CulturesCollectivist CulturesMasculinityFemininityUncertanty avoidence

Слайд 11 The Self-Reference Criterion and Perception

Слайд 12 Diffusion TheoryThe Adoption ProcessCharacteristics of InnovationAdopter CategoriesDiffusion of Innovation in

Pacific Rim Countries

Слайд 13 Marketing Implications of Social and Cultural Environments

Похожие презентации

Обратная связь

Что такое TheSlide.ru?

Слайд 1 Social and Cultural Environments
Society, Culture, and Global Consumer Culture.
High and

Low Context Cultures
Hofstede´s Cultural Typology
The self Reference Criterion and Perception
Difusion

Слайд 2

Embrace the differences
Make use of the similarities

The study of a

new geographic market requires rational and open-minded/ tolerant analysis

Rational: not

Слайд 3

Answers:
Is the natural result of ethnocentricity
b. Many of them

Слайд 4

Geert hofstede defines culture as: the collective programming of the

Слайд 5
George P. Murdock identified dozens of Cultural Universals:
Athletic Sports Marriage
Body

Adorments Meal Time
Cooking Medicine
CourtShip Mourning
Dancing Music
Decortive Art Property Rights
Education Religious Rituals
Ethics Residence Rules
Etiquette Status Diferentiation
Family Feasting Trade
Food tabues Language

Society,

Слайд 6
Question:

a. Why do some experts state that consumption has become

the hallmark of postmodern society?

Society, Culture, and Global Consumer Culture.

Слайд 7
Answer:

a. because the information flow has facilitated the emergence of

Слайд 8
In order to understand culture marketers must study people's:

Attitudes, Beliefs,

and Values
Religion
Aesthetics
Dietary Preferences
Language and Comunication
Marketing´s Impact on Culture

Find our other

Слайд 9
High and Low Context Cultures

Слайд 10
Hofstede´s Cultural Typology

Power distance
Individualistic Cultures
Collectivist Cultures
Masculinity
Femininity
Uncertanty avoidence

Слайд 11
The Self-Reference Criterion and Perception

Слайд 12
Diffusion Theory

The Adoption Process
Characteristics of Innovation
Adopter Categories
Diffusion of Innovation in

Слайд 13
Marketing Implications of Social and Cultural Environments