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Презентация на тему The applying of virtual reality in marketing of luxury automotive

Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of implementationHow to benefit from this technology MediumHighLow~ 171 m VR users(Mordor intelligence, 2019)

Слайды и текст этой презентации

Слайд 1The applying of virtual reality in marketing of luxury automotive industry.
Research

Proposal

Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis Kondrashov

Saint-Petersburg, 2019

The applying of virtual reality in marketing of luxury automotive industry.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN

Слайд 2Background Information
And problem statement
Faculty of management
Obscurity of virtual realty
Importance of implementation
How

to benefit from this technology

Medium

High

Low

~ 171 m VR users

(Mordor intelligence, 2019)

Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of implementationHow to benefit from this technology MediumHighLow~

Слайд 3Research question & goals
Faculty of management
How the applying of virtual reality

technology influences the marketing campaigns of luxury automotive industry?

How to apply virtual reality technology within marketing

To predict the return of investments in virtual reality from 2020 to 2025

Research question & goalsFaculty of managementHow the applying of virtual reality technology influences the marketing campaigns of

Слайд 4Objectives
Faculty of management
1. Analyze previous studies
2. Find companies
3. Study implementation

methods

4. Make a forecast

5. To identify the most profitable implementation method

ObjectivesFaculty of management1. Analyze previous studies 2. Find companies3. Study implementation methods4. Make a forecast5. To identify

Слайд 5Literature review
Faculty of management
(Allcoat & von Muhlenen, 2018)
(Rainoldi, Driescher, Lisnevska, Zvereva,

Stavinska, Relota & Egger,2018)

(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)

Table 1

Chart 1

Chart 2

Literature reviewFaculty of management(Allcoat & von Muhlenen, 2018)(Rainoldi, Driescher, Lisnevska, Zvereva, Stavinska, Relota & Egger,2018)(Grudzewski, Mazurek, Awdzlej

Слайд 6methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports
Forecast
Quantitative research

methodologyFaculty of managementData collectionCase studySales reportsAnnual financial reportsForecastQuantitative research

Слайд 7Anticipated results
Faculty of management
The confirmation of the hypothesis
New and unique

practical knowledge

Recommendations for companies

Anticipated resultsFaculty of managementThe confirmation of the hypothesis New and unique practical knowledgeRecommendations for companies

Слайд 8Summary
Faculty of management
Importance and pragmatism of virtual reality
There are companies who

already use VR for marketing

Virtual reality is a versatile technology

SummaryFaculty of managementImportance and pragmatism of virtual realityThere are companies who already use VR for marketingVirtual reality

Слайд 9references
Faculty of management
1. D. Allcoat & A. Von Muhlenen (2018), Learning

in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement

2. M. Rainoldi, V. Driescher, A. Lisnevska, D. Zvereva, A. Stavinska, J. Relota & R. Egger (2018), Virtual Reality: An Innovative Tool in Destinations’ Marketing https://www.nepjol.info/index.php/GAZE/article/view/19721

3. F.Grudzewski, G. Mazurek, M. Awdzlej & K. Piotrowska (2018), Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study https://www.researchgate.net/publication/326626162_Virtual_Reality_in_Marketing_Communication_-_the_Impact_on_the_Message_Technology_and_Offer_Perception_-_Empirical_Study

4. Mordor intelligence (2019), Virtual Reality (VR) markey - growth, trends, and forecast (2020-2025) https://www.mordorintelligence.com/industry-reports/immersive-virtual-reality-market

referencesFaculty of management1. D. Allcoat & A. Von Muhlenen (2018), Learning in virtual reality: Effects on performance,

Слайд 10The applying of virtual reality in marketing of luxury cars segment.
Research

Proposal

Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis Kondrashov

Saint-Petersburg, 2019

The applying of virtual reality in marketing of luxury cars segment.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN

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