Dmitriy Evstigneev
Vladimir Litash
Group BMN – 164
Academic Supervisor:
Denis Kondrashov
Saint-Petersburg, 2019
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Презентация на тему The applying of virtual reality in marketing of luxury automotive
Содержание
- 1. The applying of virtual reality in marketing of luxury automotive
- 2. Background InformationAnd problem statementFaculty of managementObscurity of
- 3. Research question & goalsFaculty of managementHow the
- 4. ObjectivesFaculty of management1. Analyze previous studies 2.
- 5. Literature reviewFaculty of management(Allcoat & von Muhlenen,
- 6. methodologyFaculty of managementData collectionCase studySales reportsAnnual financial reportsForecastQuantitative research
- 7. Anticipated resultsFaculty of managementThe confirmation of the hypothesis New and unique practical knowledgeRecommendations for companies
- 8. SummaryFaculty of managementImportance and pragmatism of virtual
- 9. referencesFaculty of management1. D. Allcoat & A.
- 10. The applying of virtual reality in marketing
- 11. Скачать презентанцию
Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of implementationHow to benefit from this technology MediumHighLow~ 171 m VR users(Mordor intelligence, 2019)
Слайды и текст этой презентации
Слайд 1The applying of virtual reality in marketing of luxury automotive industry.
Research
Proposal
Слайд 2Background Information
And problem statement
Faculty of management
Obscurity of virtual realty
Importance of implementation
How
to benefit from this technology
Medium
High
Low
~ 171 m VR users
(Mordor intelligence, 2019)
Слайд 3Research question & goals
Faculty of management
How the applying of virtual reality
technology influences the marketing campaigns of luxury automotive industry?
How to apply virtual reality technology within marketing
To predict the return of investments in virtual reality from 2020 to 2025
Слайд 4Objectives
Faculty of management
1. Analyze previous studies
2. Find companies
3. Study implementation
methods
4. Make a forecast
5. To identify the most profitable implementation method
Слайд 5Literature review
Faculty of management
(Allcoat & von Muhlenen, 2018)
(Rainoldi, Driescher, Lisnevska, Zvereva,
Stavinska, Relota & Egger,2018)
(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)
Table 1
Chart 1
Chart 2
Слайд 6methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports
Forecast
Quantitative research
Слайд 7Anticipated results
Faculty of management
The confirmation of the hypothesis
New and unique
practical knowledge
Recommendations for companies
Слайд 8Summary
Faculty of management
Importance and pragmatism of virtual reality
There are companies who
already use VR for marketing
Virtual reality is a versatile technology
Слайд 9references
Faculty of management
1. D. Allcoat & A. Von Muhlenen (2018), Learning
in virtual reality: Effects on performance, emotion and engagement
https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement
2. M. Rainoldi, V. Driescher, A. Lisnevska, D. Zvereva, A. Stavinska, J. Relota & R. Egger (2018), Virtual Reality: An Innovative Tool in Destinations’ Marketing
https://www.nepjol.info/index.php/GAZE/article/view/19721
3. F.Grudzewski, G. Mazurek, M. Awdzlej & K. Piotrowska (2018), Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study
https://www.researchgate.net/publication/326626162_Virtual_Reality_in_Marketing_Communication_-_the_Impact_on_the_Message_Technology_and_Offer_Perception_-_Empirical_Study
4. Mordor intelligence (2019), Virtual Reality (VR) markey - growth, trends, and forecast (2020-2025)
https://www.mordorintelligence.com/industry-reports/immersive-virtual-reality-market
Слайд 10The applying of virtual reality in marketing of luxury cars segment.
Research
Proposal
Dmitriy Evstigneev
Vladimir Litash
Group BMN – 164
Academic Supervisor:
Denis Kondrashov
Saint-Petersburg, 2019
