Разделы презентаций


The applying of virtual reality in marketing of luxury automotive

Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of implementationHow to benefit from this technology MediumHighLow~ 171 m VR users(Mordor intelligence, 2019)

Слайды и текст этой презентации

Слайд 1The applying of virtual reality in marketing of luxury automotive

industry.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

Kondrashov

Saint-Petersburg, 2019

The applying of virtual reality in marketing of luxury automotive industry.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN

Слайд 2Background Information
And problem statement
Faculty of management
Obscurity of virtual realty
Importance of

implementation
How to benefit from this technology
Medium
High
Low
~ 171 m VR

users

(Mordor intelligence, 2019)

Background InformationAnd problem statementFaculty of managementObscurity of virtual realtyImportance of implementationHow to benefit from this technology MediumHighLow~

Слайд 3Research question & goals
Faculty of management
How the applying of virtual

reality technology influences the marketing campaigns of luxury automotive industry?

How

to apply virtual reality technology within marketing

To predict the return of investments in virtual reality from 2020 to 2025

Research question & goalsFaculty of managementHow the applying of virtual reality technology influences the marketing campaigns of

Слайд 4Objectives
Faculty of management
1. Analyze previous studies
2. Find companies
3. Study

implementation methods
4. Make a forecast
5. To identify the most profitable

implementation method
ObjectivesFaculty of management1. Analyze previous studies 2. Find companies3. Study implementation methods4. Make a forecast5. To identify

Слайд 5Literature review
Faculty of management
(Allcoat & von Muhlenen, 2018)
(Rainoldi, Driescher, Lisnevska,

Zvereva, Stavinska, Relota & Egger,2018)
(Grudzewski, Mazurek, Awdzlej & Piotrowska, 2018)
Table

1

Chart 1

Chart 2

Literature reviewFaculty of management(Allcoat & von Muhlenen, 2018)(Rainoldi, Driescher, Lisnevska, Zvereva, Stavinska, Relota & Egger,2018)(Grudzewski, Mazurek, Awdzlej

Слайд 6methodology
Faculty of management
Data collection
Case study
Sales reports
Annual financial reports
Forecast
Quantitative research

methodologyFaculty of managementData collectionCase studySales reportsAnnual financial reportsForecastQuantitative research

Слайд 7Anticipated results
Faculty of management
The confirmation of the hypothesis
New and

unique practical knowledge
Recommendations for companies

Anticipated resultsFaculty of managementThe confirmation of the hypothesis New and unique practical knowledgeRecommendations for companies

Слайд 8Summary
Faculty of management
Importance and pragmatism of virtual reality
There are companies

who already use VR for marketing
Virtual reality is a versatile

technology
SummaryFaculty of managementImportance and pragmatism of virtual realityThere are companies who already use VR for marketingVirtual reality

Слайд 9references
Faculty of management
1. D. Allcoat & A. Von Muhlenen (2018),

Learning in virtual reality: Effects on performance, emotion and engagement https://www.researchgate.net/publication/329292469_Learning_in_virtual_reality_Effects_on_performance_emotion_and_engagement
2.

M. Rainoldi, V. Driescher, A. Lisnevska, D. Zvereva, A. Stavinska, J. Relota & R. Egger (2018), Virtual Reality: An Innovative Tool in Destinations’ Marketing https://www.nepjol.info/index.php/GAZE/article/view/19721

3. F.Grudzewski, G. Mazurek, M. Awdzlej & K. Piotrowska (2018), Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study https://www.researchgate.net/publication/326626162_Virtual_Reality_in_Marketing_Communication_-_the_Impact_on_the_Message_Technology_and_Offer_Perception_-_Empirical_Study

4. Mordor intelligence (2019), Virtual Reality (VR) markey - growth, trends, and forecast (2020-2025) https://www.mordorintelligence.com/industry-reports/immersive-virtual-reality-market

referencesFaculty of management1. D. Allcoat & A. Von Muhlenen (2018), Learning in virtual reality: Effects on performance,

Слайд 10The applying of virtual reality in marketing of luxury cars

segment.
Research Proposal
Dmitriy Evstigneev
Vladimir Litash Group BMN – 164
Academic Supervisor:
Denis

Kondrashov

Saint-Petersburg, 2019

The applying of virtual reality in marketing of luxury cars segment.Research ProposalDmitriy Evstigneev Vladimir Litash Group BMN

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