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TV Commercials as the best method of advertising for banks
Содержание
- 1. TV Commercials as the best method of advertising for banks
- 2. Promoting one particular service might not be effective
- 3. Why TV?On average, the general population spends
- 4. Still the Most Powerful Form of AdvertisingTV
- 5. There are some disadvantages tooairtime can be very expensivegood commercials are difficult and costly to create
- 6. Best advertising are selected by judges who
- 7. Talking about memorability
- 8. Greeting from the 90s: Bank “Империал”
- 9. Greeting from the 90s: Bank “Империал”
- 10. Greeting from the 90s: Bank “Империал”
- 11. Greeting from the 90s: Bank “Империал”
- 12. Greeting from the 90s: Bank “Империал”
- 13. Greeting from the 90s: Bank “Империал”
- 14. One example of modern advertising if Marina Sergeevna will give me more time
- 15. Thank you for your attention!
- 16. Скачать презентанцию
Promoting one particular service might not be effective
Слайды и текст этой презентации
Слайд 3Why TV?
On average, the general population spends over four and
a half hours a day in front of the tube,
making TV watching one of the most common modern leisure activities.
Слайд 4Still the Most Powerful Form of Advertising
TV reaches a much
larger audience than newspapers and radio, and it does so
during a short period of timeIt reaches viewers when they’re the most attentive
It allows you to convey your message with sight, sound, and motion and can be a sign of prestige
It gives you an opportunity to be creative and attach a personality to your business
Слайд 5There are some disadvantages too
airtime can be very expensive
good commercials
are difficult and costly to create
Слайд 6Best advertising are selected by judges who review the entered
advertising using the several criteria:
Creativity
Innovation
Impact
Design
Copywriting
Use of the medium
Memorability
