Unsuccessful Advertisement презентация, доклад

Слайды и текст этой презентации

Слайд 1& things that makes it Fail
Unsuccessful Advertisement

Слайд 2Top 7 Reasons Most Advertising Campaigns Fail
1. Confusing content

Слайд 3Top 7 Reasons Most Advertising Campaigns Fail
2. Too much emphasis

on price

Слайд 4Top 7 Reasons Most Advertising Campaigns Fail
3. Unrealistic expectations

Слайд 5Top 7 Reasons Most Advertising Campaigns Fail
4. Too little frequency,

repetition, consistency

Слайд 6Top 7 Reasons Most Advertising Campaigns Fail
5. Too much about

the product, not enough about the consumer

Слайд 7Top 7 Reasons Most Advertising Campaigns Fail
6. Not memorable

Слайд 8Top 7 Reasons Most Advertising Campaigns Fail
7. Failure to understand

and focus on the consumer

Слайд 9Massive Advertising Campaign Failures

Слайд 14Spirit Airlines

Слайд 15What makes a Good Advert
1. Following a simple formula:
Attention,

Interest, Desire, Action, Identification.

For example on how it’s used:

Hey look at this! (Attention) Let me tell you more about it now that I have your attention. (Interest) Can't you just see yourself using/doing this? (Desire) Well, then, just do this. (Action) And here's who makes it— or where you can get it. (Identification)

What makes a Good Advert1. Following a simple formula: Attention, Interest, Desire, Action, Identification. For example on

Слайд 16What makes a Good Advert
2. The audiences “get it”. Understanding

the message by the advert. (This varies depending on the

culture of the society). -Connects with the audiences.
-Association: (Eg: I can relate to that.) -Emotion: (Eg: Have you lost touch with old friends?) -Intrigue: (Eg: Are you ready to become a millionaire in 9 months?) -Identifying a problem: (Eg: Tired of doing dishes?) -Making a claim: (Eg: This product will make your skin look fair and lovely, or your money back guaranteed.

What makes a Good Advert2. The audiences “get it”. Understanding the message by the advert. (This varies

Слайд 17What makes a Good Advert
3. Strong Visuals.
For example :

Use eye-catching graphics.
4. Effective headlines. (For printed medias)
Must

be attention-grabbing because it
will either draw the audiences to continue
reading the ad or ignore it.
5. Contact Information must be clearly visible. (For printed medias or TV commercials). For example: Facebook page, email ad, phone number, etc.
6. Memorable. Catchy. Relevant. (For TV commercials) (Eg: Unique, Dramatic, Crazy, Funny, Shocking etc.)