Слайд 1Business Planning for History-Related Projects
Vladimir Potanin Foundation
Слайд 2
https://vk.com/bp4hp
Business Planning for History-Related Projects
Слайд 3Omsk, 2017
Fomina Yulia,
PhD in Economics, Associate professor,
Department of
Economics
F. M. Dostoyevsky State University, Omsk
Theme 1.
Features, Goals and Objectives of a Business Plan for historically-oriented Projects
Слайд 4What is a business plan?
A business plan is a
formal document that justifies the most important aspects of a
new venture or project.
Usually a business plan explains the new venture’s goals, their attainability, and particular plans for reaching them.
Слайд 5What is a project?
According to Project Management Institute, a
project is a temporary endeavour undertaken to create a unique
product, service, or result
Слайд 6A historically-related project
is a project aimed at finding and
applying historical knowledge.
Слайд 7When do we need a business plan for a historically-oriented
project?
1) when we want to implement our project as a
commercial one;
2) when we want to implement our historically-oriented project as a non-commercial project in the field of social enterprise.
Слайд 8Creating a business plan will help you:
Think through your
entire business
Better understand your true financial needs
Attract investors
Build a cohesive
management team
Develop marketing messages and materials
Identify key strategic partners and customers
Compare personal goals and aspirations with planned enterprise processes and results
Слайд 9Results of the business planning
a business plan
a set of slides
for presentation
a short description of the business idea
Слайд 10Length of the Plan
Limit the plan itself (not including the
Financials and appendices) to 15 to 35 pages
A well-written plan
should be no more than 25 pages, 100 pages total or less with appendices.
Слайд 11What Period of Time Should Your Plan Cover?
Most plans should
project three to five years into the future
Слайд 12Using Visuals in Your Plan
Use graphs, charts, illustrations, and photographs
Слайд 13Searching for Opportunities
first of all we need a good business
idea
Слайд 14The main sources of new business ideas
Unsolved problems, unanswered needs;
previous
work experience;
education or training;
hobbies, talents, or other personal
interests;
the business experience of a relative or friend;
emerging environmental trends.
Слайд 15Generating New Business Ideas
Brainstorming Technique for Generating Business Ideas
Слайд 16Use “the bug report” to brainstorm business ideas
Слайд 17Generating New Business Ideas
PESTEL analysis of environmental trends
Слайд 18Political trends (P)
how government intervenes in the economy and society
changes
in political stability and military policy, crime level, tax policy,
trade policy, ecological policy, and social policy
Слайд 19Economic trends (E)
changes in economic growth, interest rates, exchange rates,
taxes and fares, the inflation rate, development of the market
and banking infrastructures
who has money to spend and who has not
Слайд 20Social trends (S)
changes in population growth rate, age distribution, education
level, health consciousness, mass media, culture, religions, customs and traditions
Слайд 21Technological trends (T)
inventions and patents, science development, research and development
activity, level of technology and technological changes
Слайд 22Environmental trends (E) or ecological trends
climate and weather changes
Слайд 23
Legal trends (L)
law and regulatory changes, for instance in employment
law, tax law, consumer law, and others
Слайд 24Generating New Business Ideas
PESTEL analysis of environmental trends
Слайд 25Evaluate your ideas
Something New
Something Better
An Underserved or New Market
New Delivery
System or Distribution Channel
Increased Integration
Слайд 26
A good business idea for a commercial enterprise has the
following characteristics:
Timely
Solvable
Important
Profitable
Contextual
Слайд 27Choosing the best business ideas
Слайд 28First Assessment Technique
5-Step Approach to Business Idea Assessment
Слайд 29https://vk.com/bp4hp
Thank you for attention!
E-mail: Fomina-u-a@yandex.ru