ROLE OF MEDIA IN SOCIAL AND CULTURAL LIFE PLEKHANOV RUSSIAN UNIVERSITY OF презентация, доклад

Слайд 1ROLE OF MEDIA IN SOCIAL AND CULTURAL LIFE
PLEKHANOV RUSSIAN UNIVERSITY

OF ECONOMICS
Foreign Languages Department
ENGLISH
Completed by: a Second-Year Student
the Faculty
of

Economics and Law
9217 Savchenko Tatyana Scientific Director: Senior Teacher of Foreign
Languages Department №2 Abramtseva Elena Gennadyevna

Moscow 2019

ROLE OF MEDIA IN SOCIAL AND CULTURAL LIFEPLEKHANOV RUSSIAN UNIVERSITY OF ECONOMICSForeign Languages DepartmentENGLISHCompleted by: a Second-Year

Слайд 3WHAT IS MEDIALOGY?
Media Database
Processing and Analysis Technology
Online Media Analysis System

Слайд 4What is such a system?

An information-analytical system is a

complex of hardware, software, information resources, and methods used to

ensure the automation of analytical activity to justify management decisions.

What is such a system? An information-analytical system is a complex of hardware, software, information resources, and

Слайд 6The return on investment is established and is denoted by

the abbreviation ROI, which stands for Return of Investments.

The

question arises: how can such an indicator be calculated in order to make a forecast of how profitable these or other investments will be?
The answer is very simple.

There is a formula

PR VALUE OF MEDIA = COST OF AN ADVERTISING UNIT * MENTIONED AREA

The return on investment is established and is denoted by the abbreviation ROI, which stands for Return

Слайд 7REFERENCES

Anokhin, A. Marketing / how to calculate weight for social

media. - March 30 at 21: 36. — URL: https://vc.ru/marketing/62998-kak-rasschitat-pr-value-dlya-socialnyh-media

(accessed 12.11.2019).

Medialogy. PR agency in Moscow. Facebook — URL: https://www.facebook.com/Medialogy/ (accessed 12.11.2019).

The official website of the Institute of Social Sciences ION RANEPA. — MEDIALOGY resources will be available to students of ION. — 01.10.2019 — URL: http://ion.ranepa.ru/news/4764/resursy-medialogii-stanut-dostupny-studentam-ion/ (accessed 12.11.2019).

The official website of the company “Medialogy”. — URL: https://www.mlg.ru/ (accessed 16.11.2019).

Fateeva, I.A. Medialogy and media education in their relationship to philology: history and modernity. — URL: https://cyberleninka.ru/article/v/medialogiya-i-mediaobrazovanie-v-ih-otnosheniyah-k-filologii-istoriya-i-sovremennost (accessed 14.11.2019).