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Rose by any name9
Содержание
- 1. Rose by any name9
- 2. Prepared by: Svetlana Bortntik, ID:20112677karina Mukanova, 2012 08 22Karina Pak, ID 20120307Anna Sevastyanova, ID: 20112460Case Study
- 3. Decision tree
- 4. Brand identitystrategiesSegmentationTarget Market GroupsDifferentiation Dimensions Positioning Marketing mixOutline
- 5. RoseLogo
- 6. More than just funSlogan
- 7. Mr. Rose Character
- 8. Segmentation strategy
- 9. Target Market GroupsFamilies with kidsStudentsBrides-to-be
- 10. Families with kidsCollege StudentsUpper-Mid age w/kidsLower Middle
- 11. Brides-to-be22-39 year oldLower Middle class and upper Read Bridal MagazinesHave tight wedding budgetShop at supermarkets/special shops
- 12. DesignFeatures3D DesignExclusive collections from famous designersBrand licensingThematic designCustomized design Sustainable, ecofriendly line of products Differentiation
- 13. Design
- 14. Design
- 15. Features – sustainable products
- 16. By feature Positioning
- 17. By Quality/pricePositioning
- 18. Marketing MixProduct:PARTYWAREPaper goods (plates, bowls, cups, napkins, tablecloths, etc)
- 19. Plain/solid ($1.99 ,$2.99)Regular design ( polka dot,stripes, hearts, stars, etc) ($ 4.99, $7.99)Price
- 20. Thematic/licensed ($4.99, $7.99)Customized (3d design)/eco-friendly ($7.99,$ 11.99)Price
- 21. Place/Distribution
- 22. 1.Buzz marketing2.Wedding magazines/kids’ magazines3. Amuzement parks (prom.stands,
- 23. Thank your for your attention!
- 24. Скачать презентанцию
Prepared by: Svetlana Bortntik, ID:20112677karina Mukanova, 2012 08 22Karina Pak, ID 20120307Anna Sevastyanova, ID: 20112460Case Study
Слайды и текст этой презентации
Слайд 2
Prepared by:
Svetlana Bortntik, ID:20112677
karina Mukanova, 2012 08 22
Karina Pak,
ID 20120307
Слайд 4Brand identity
strategies
Segmentation
Target Market Groups
Differentiation Dimensions
Positioning
Marketing mix
Outline
Слайд 10Families with kids
College Students
Upper-Mid age w/kids
Lower Middle Class and upper
Home
owners
College graduates
Shop at supermarkets
Multiple parties throughout the year
Watch Nickelodeon/Disney
Read Parenting
magazinesConcern about Eco-friendliness
14-30 years old
Through/attend multiple parties
Read teen magazines
Participate in online communities
Shop at supermarkets/drugstores
Target Market Groups
Слайд 11Brides-to-be
22-39 year old
Lower Middle class and upper
Read Bridal Magazines
Have
tight wedding budget
Shop at supermarkets/special shops
Слайд 12Design
Features
3D Design
Exclusive collections from famous designers
Brand licensing
Thematic design
Customized design
Sustainable,
ecofriendly line of products
Differentiation
Слайд 19Plain/solid ($1.99 ,$2.99)
Regular design ( polka dot,stripes, hearts, stars, etc)
($ 4.99, $7.99)
Price
Слайд 221.Buzz marketing
2.Wedding magazines/kids’ magazines
3. Amuzement parks
(prom.stands, stores)
4. Public Relations
Sponsor
festivals/concerts (Mardi Gras, Rodeo Show, 4th of July, etc.)
organize free
parties at school/kindergardens, churches (Homecoming,Graduation,school banquets, Mothers Day, Thanksgiving, Christmas, etc)Promotion
