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Section 3: Menu Planning and Design (Meets learning outcomes 2, 3, 4, 5, 6 and

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What is a menu?To the customerIt communicates the operation’s image Contributes to the overall dining experienceHelps to build interest

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Слайд 1Section 3: Menu Planning and Design (Meets learning outcomes 2, 3,

4, 5, 6 and 16)

Section 3: Menu Planning and Design (Meets learning outcomes  2, 3, 4, 5, 6 and 16)

Слайд 2What is a menu?
To the customer
It communicates the operation’s image


Contributes to the overall dining experience
Helps to build interest

What is a menu?To the customerIt communicates the operation’s image Contributes to the overall dining experienceHelps to

Слайд 3To the employees
the range of food items served in an

establishment, organised into a number of courses

2. an

arrangement by which the items are offered


3. a physical object that lists food items, courses and options, drafted up for customers to choose from.


To the employeesthe range of food items served in an establishment, organised into a number of courses

Слайд 4To the manager
It acts as sales tool that directs the

customers what to buy.

It is a means by which to

identify what food and beverages must be purchased.

It acts as a guide to the types of equipment needed.

It helps to establish the number of chefs required and the skill level required of the workers.

To the managerIt acts as sales tool that directs the customers what to buy.It is a means

Слайд 5Origin of menus
Originally known as the “bill of fare” or

“menu”.

2. The word is French in origin and means “a

detailed list”.

3. Today the menu is a selling point of an establishment.
Origin of menusOriginally known as the “bill of fare” or “menu”. 2.	The word is French in origin

Слайд 6Classification of menus
á la carte children’s menu
table d’hôte beverage

menu
buffet menu
function/banquet
Cycle
dujour menu
static menu
Degustation menu
wine menu/list

Classification of menusá la carte			 children’s menu table d’hôte			 beverage menubuffet menu			function/banquetCycledujour menustatic menuDegustation menuwine menu/list

Слайд 7á la carte:
offers a range of choices within each course

items

individually priced (you only pay for what you eat)

items cooked

to order

customers structure meal any way they choose

dessert menu often presented separately at the end of meal
á la carte:offers a range of choices within each courseitems individually priced (you only pay for what

Слайд 8table d’hôte:
offers limited choices between courses

offered at a fixed price

(whether you eat each course or not)
may be offered 2

courses at a set price or 3 courses at a higher set price

generally no additional choices and no substitutions

table d’hôte:offers limited choices between coursesoffered at a fixed price (whether you eat each course or not)may

Слайд 9buffet menu:
is a system of serving meals in which food

is placed in a public area

diners serve themselves

popular for serving

large numbers of people with minimal staff
buffet menu:is a system of serving meals in which food is placed in a public areadiners serve

Слайд 10function/banquet
a meal, usually lunch or dinner, prepared and served by


the hotel exclusively for a group

function/banqueta meal, usually lunch or dinner, prepared and served by the hotel exclusively for a group

Слайд 11cycle:
refers to several menus offered in rotation

a series of table

d'hôte menus offered in rotation

cycle:refers to several menus offered in rotationa series of table d'hôte menus offered in rotation

Слайд 12dujour menu:
a group of food items served only on that

day (du jour
means “of the day”)

Specials of the day

dujour menu:a group of food items served only on that day (du jour 	means “of the day”)Specials

Слайд 13static menu:
is used for several months (or longer) before being


replaced with a new one

static menu:is used for several months (or longer) before being 	replaced with a new one

Слайд 14degustation menu:
a degustation menu lists a range of items, usually


specialities of the establishment, which are served in
small portions

May

be referred to as taster menu
degustation menu:a degustation menu lists a range of items, usually 	specialities of the establishment, which are served

Слайд 15children’s menu:
offers small portions for less money

healthy choices may be

available

menu often printed with colours and characters

children’s menu:offers small portions for less moneyhealthy choices may be availablemenu often printed with colours and characters

Слайд 16beverage menu: split into different categories
pints/half ones
beer
spirits
ciders
liquors
shots
splits

beverage menu: split into different categoriespints/half onesbeerspiritscidersliquorsshots splits

Слайд 17wine menu/list
wines listed by Red/white/rosé/sparkling/champagne
Country/origin named
dry, medium or sweet in

character
year of wine and price typically shown
House wine – usually

cheaper
wine menu/listwines listed by Red/white/rosé/sparkling/champagneCountry/origin nameddry, medium or sweet in characteryear of wine and price typically shownHouse

Слайд 18considerations in compiling a menu
type, size of the establishment
competition, price,

quality
estimated customer spend
food trends, season, local availability
special dietary requirements
time available
number

eating
Nutrition
Cookingmethods/contrast
space and equipment available
staff capacity
costs

considerations in compiling a menutype, size of the establishmentcompetition, price, qualityestimated customer spendfood trends, season, local availabilityspecial

Слайд 19financial considerations
financial implications

menu structure and design

financial considerations financial implicationsmenu structure and design

Слайд 20financial implications
pricing and cost structure

size and type of the menu

quality

of food and beverage offered

food costs and portion control

Labour, rent,

rates, fuel, equipment etc
financial implicationspricing and cost structuresize and type of the menuquality of food and beverage offeredfood costs and

Слайд 21menu structure and design
menu writing
layout
format
typeface


artwork (illustrations, photos, colour)
Paper
cover
language (east to understand,

correct spelling and cookery terms used)

menu structure and designmenu writinglayoutformattypeface         artwork (illustrations, photos, colour)Papercoverlanguage

Слайд 22common mistakes when compiling a menu
lack of specials
menu is printed

too small
menus that are too crowded
use of uncommon terminology without

clarification
every item treated the same
some of operation’s food and beverages are not listed
basic information about the property and its policies not included
printed menus with hand-written changes

common mistakes when compiling a menulack of specialsmenu is printed too smallmenus that are too crowdeduse of

Слайд 23Restaurant menus
http://www.rinuccini.com/menus/rinuccini-early-bird/
http://bodegawaterford.com/en/dinner/a_la_carte_menu

Restaurant menushttp://www.rinuccini.com/menus/rinuccini-early-bird/http://bodegawaterford.com/en/dinner/a_la_carte_menu

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