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SUSTAINABILITY AS A BUSINESS
Содержание
- 1. SUSTAINABILITY AS A BUSINESS
- 2. our purpose MAKE SUSTAINABLE LIVING COMMONPLACEour vision
- 3. Our plan
- 4. Our USLP progress IN RUSSIA5Millionreached through programs
- 5. PIONEERING: ZERO WASTE TO LANDFILLAS OF 2015,
- 6. PIONEERING: SUSTAINABILITY PARTNERSHIPSIN 2015, ON THE BASIS
- 7. PIONEERING: nutrition labellingIN 2018, UNILEVER BECAME THE FIRST PARTICIPANT OF NUTRITION LABELLING EXPERIMENT “TRAFFIC LIGHT”
- 8. PIONEERING: renewable energyAS OF SEPTEMBER 2019 UNILEVER
- 9. PIONEERING: 100% recycled plastic packagingTODAY UNILEVER HAS
- 10. Слайд 10
- 11. 135 SKUs6,4 m2SHELF
- 12. Source: Binet & Field 2013TWO WAYS TO
- 13. BRAND BUILDING IS KEY TO PROFIT GROWTHSource: IPA Databank, 1998-2016 FMCG casesFMCG BRANDS
- 14. THE 60:40 RULE STILL APPLIESSource: IPA Databank,
- 15. LONG-TERM GROWTH COMES MOSTLY FROM NEW CONSUMERSSource: IPA Databank, 1998-2016 FMCG casesFMCG BRANDS
- 16. WHAT IS A BRAND WITH PURPOSE ????
- 17. Слайд 17
- 18. MANY WAYS TO DO PURPOSE
- 19. PURPOSE To invite all women to realise
- 20. WHAT THEY DOIn 2004 Dove challenged stereotypical
- 21. WHAT THEY DOIn 2004 Dove challenged stereotypical
- 22. #collectiveactionLIPTON: PROACTIVE SUSTAINABILITY COMMUNICATION ON-PACK
- 23. SUSTAINABILITY AS A BUSINESS MODEL_______________________________________________________________________________________________________________ WHAT IT TAKES TO BE A PURPOSE-LED BUSINESS
- 24. Скачать презентанцию
our purpose MAKE SUSTAINABLE LIVING COMMONPLACEour vision
Слайды и текст этой презентации
Слайд 1SUSTAINABILITY
AS A BUSINESS MODEL
_______________________________________________________________________________________________________________
WHAT IT TAKES TO BE
A
PURPOSE-LED BUSINESS
Слайд 4Our USLP progress IN RUSSIA
5
Million
reached through programs
of our sustainable
living brands
HEALTH & HYGIENE
ENVIRONMENTAL IMPACT* & sourcing
Enhancing livelihoods
-22%
CO2 emissions
from
energy-10%
Water
-73%
Total waste
4 MLN
SENIOR CONSUMERS
REACHED
THROUGH 50 PLUS
INITIATIVE SINCE 2012
1,400
SOCIAL ENTREPRENEURS
reached through Lipton Goodstarter contest
since 2015
67%
procurement spent
Meet Responsible
Sourcing Policy
requirements
*YTD reduction vs 2012 baseline
Слайд 5PIONEERING: ZERO WASTE TO LANDFILL
AS OF 2015, ALL UNILEVER PRODUCTION
CENTERS, OWNED WAREHOUSES AND OFFICES IN RUSSIA TRANSITIONED TO ZERO
WASTE TO LANDFILL PRINCIPLE
Слайд 6PIONEERING: SUSTAINABILITY PARTNERSHIPS
IN 2015, ON THE BASIS
OF THE MOSCOW
SCHOOL OF MANAGEMENT SKOLKOVO, UNILEVER LAUNCHED THE FIRST RUSSIAN SUSTAINABLE
BUSINESS RESEARCH CENTRE
Слайд 7PIONEERING: nutrition labelling
IN 2018, UNILEVER BECAME THE FIRST PARTICIPANT OF
NUTRITION LABELLING EXPERIMENT
“TRAFFIC LIGHT”
Слайд 8PIONEERING: renewable energy
AS OF SEPTEMBER 2019 UNILEVER RUSSIA SWITCHED TO
100% RENEWABLE ELECTRICITY FOR
ITS FACTORY NETWORK
Слайд 9PIONEERING: 100% recycled plastic packaging
TODAY UNILEVER HAS
THE LARGEST BEAUTY
AND PERSONAL CARE PORTFOLIO IN RUSSIA WITH PACKAGING MADE FROM
100% RECYCLED PLASTIC (PET)
Слайд 12Source: Binet & Field 2013
TWO WAYS TO DRIVE GROWTH
Sales Activation
Behavioural
prompts
Short term sales uplifts
Brand Building
Emotional priming
Long term sales growth
Short term
effects dominate (~6 months)60%
40%
Слайд 14THE 60:40 RULE STILL APPLIES
Source: IPA Databank, 2016 cases
Very Large
Share Growth Cases
Very Large
Profit Growth Cases
Channel Share for Brand
Building ObjectivesChannel Share for Sales Activation Objectives
Слайд 15LONG-TERM GROWTH COMES MOSTLY FROM NEW CONSUMERS
Source: IPA Databank, 1998-2016
FMCG cases
FMCG BRANDS
Слайд 19PURPOSE
To invite all women to realise their personal potential
for beauty by engaging them with products that deliver
superior care
#3
CHANGE THE CULTURAL NORMS
Слайд 20WHAT
THEY DO
In 2004 Dove challenged stereotypical beauty by creating the
Dove campaign for real beauty supported by the Self Esteem
ProjectTo date, the project has helped over 20mn girls raise their self esteem and realise their full potential
Слайд 21WHAT
THEY DO
In 2004 Dove challenged stereotypical beauty by creating the
Dove campaign for real beauty supported by the Self Esteem
ProjectTo date, the project has helped over 20mn girls raise their self esteem and realise their full potential
Слайд 23SUSTAINABILITY
AS A BUSINESS MODEL
_______________________________________________________________________________________________________________
WHAT IT TAKES TO BE
A
PURPOSE-LED BUSINESS
