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WHY DO ADVERTISES FAVOR SPEZIALIZATION IN MAGAZINE ?

Содержание

1. WHY DO ADVERTISES FAVOR SPEZIALIZATION IN MAGAZINE ?
2. Magazine industry takes in more
3. However why do advertisers favor specialization in magazines??
4. Inspired readersThe information given to the reader
5. Targeted audience Advertisements within each spread are relevant to the content of the magazine
6. CredibilityMagazine content is more likely be trusted
7. High quality Typically, magazines present high quality
8. Focused attentionPrinted materials capture the attention of the reader
9. Magazines are often further specialized through split
10. Single-sponsor magazines – having only one advertiser throughout an entire issue
11. New magazines are constantly appearing, and a
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Magazine industry takes in more than $30 billion a year in revenue, about half of that amount generated by advertising

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WHY DO ADVERTISES FAVOR SPEZIALIZATION IN MAGAZINE ?

Слайды и текст этой презентации

Слайд 1WHY DO ADVERTISES FAVOR SPEZIALIZATION IN MAGAZINE?

WHY DO ADVERTISES FAVOR SPEZIALIZATION IN MAGAZINE?

Слайд 2 Magazine industry takes in more than $30 billion

a year in revenue, about half of that amount generated

by advertising

Magazine industry takes in more than $30 billion a year in revenue, about half of

Слайд 3However why do advertisers favor specialization in magazines??

However why do advertisers favor specialization in magazines??

Слайд 4Inspired readers
The information given to the reader may drive them

to go out and visit stores/businesses and search online to

find out more.

Inspired readersThe information given to the reader may drive them to go out and visit stores/businesses and

Слайд 5Targeted audience
Advertisements within each spread are relevant to the

content of the magazine

Targeted audience Advertisements within each spread are relevant to the content of the magazine

Слайд 6Credibility
Magazine content is more likely be trusted by the reader

as they have picked out the magazine for themselves

CredibilityMagazine content is more likely be trusted by the reader as they have picked out the magazine

Слайд 7High quality
Typically, magazines present high quality images. This allows

for the best representation of your product.

High quality Typically, magazines present high quality images. This allows for the best representation of your product.

Слайд 8Focused attention
Printed materials capture the attention of the reader

Focused attentionPrinted materials capture the attention of the reader

Слайд 9Magazines are often further specialized through split runs
This helps the

advertiser know which the best ad for that product is

or which advertisement yields the best results

Magazines are often further specialized through split runsThis helps the advertiser know which the best ad for

Слайд 10Single-sponsor magazines – having only one advertiser throughout an entire

issue

Single-sponsor magazines – having only one advertiser throughout an entire issue

Слайд 11New magazines are constantly appearing, and a number of them

succeed and thrive. Buying ad space may not be cheap,

but it can be effective!

New magazines are constantly appearing, and a number of them succeed and thrive. Buying ad space may

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