Analysis of a media text in a media literacy perspective

Kate PPs-16-1о

Media are constructions
2. Audiences negotiate meaning
3. Media have

commercial implications
4. Media have social and political implications
5. Each medium has a unique aesthetic form

youare reading a textor watching a video just ask yourself

5 Questions:

1) Who created this media product?
2)What techniques were used to attract my
attention?
3) How might other people understand or
interpret this message differently from me?
4) What points of view and values are
included or omitted from this message?
5)Why was this message sent?

types of them?
Bias by Omission
Avoiding coverage
2)One-sided story
Bias By Placement
Role of

Editions
2)Sensationalism

Bias by spin
giving a positive or negative point of view about a subject in order to change the opinion of the audicence

or words
Colours and images
Many companies use a social media

to advertise a product.
Music or songs
Companies may make an analysis of a certain group of people of different ages and cultures ,their interests to create an advertisement or other media product

I have watched the video message created by Vogue in

which one of the Ginger Spice Girls’ singers tells the story about her outstanding Union Jack Dress.From my point of view the message was created for returning popularity of this group, because it was created long ago and celebrities should remind audience about themselves from time to time. We cannot deny he fact that it reflects a commercial advertisement too.

and British fans’ positive emotions because of the Union Jack

T-Shirts and dresses put up on them. There are such words of sexual innuendo as sassy,sexy and the definitions of beauty as flamboyant,fabulous,opulent that are used to persuade the viewers that if the wear the cloths like that, they will raise in the eyes of the others. The general language is informal and related more on the young people. In terms of the social implications there could be the feminism propaganda. The singer used the comparison of her feeling in the dress like “The girls power”,which may make such an effect on the feminine population. So,a lot of techniques such as bright colors from singers conserts,cheerful fans, elative slang were mentioned.

others would react to this message, I think that the

older generation would react negatively to the desire of young people to imitate the star. Perhaps this piece of life would remind them of their idols and hours of stormy youth, and they could agree that with age they want to cover up more. Young people might pay more attention to a dress of similar styles for the summer, as the fashion is repeated. Perhaps some Brits would be disgusted that the soloist is trying to weave patriotism into her sexuality, which is highlighted in this dress.