M ASS MEDIA AND MEDIA LITERACY

among communication, mass communication, culture, and those who live in

the culture;
Evaluate the impact of technology and economics on those relationships;
List the components of media literacy;
Identify key skills required for developing media literacy;

use of communication. Communication is sending and receiving information between

two or more people.
Mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee.

mass audience. It is the primary means of communication used

to reach the vast majority of the general public.
The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.

communication; that is, communication is the means of human interaction

through which cultural characteristics— whether customs, roles, rules, rituals, laws, or other patterns—are created and shared.
Without communication and communication media, it would be impossible to preserve and pass along cultural characteristics from one place and time to another.
To understand the implications of the communication-culture relationship, it is necessary to think in terms of ongoing communication processes rather than a single communication event.

and communication
Current word offers countless possibilities for communication, and economical

relations are more important than ever.
Mass media is in the best state it has ever been, with the information available in almost any form imaginable.
Pursuit of economical growth, made the communication between cultures common, and technology made the process easier.

a point of view
Different media use special techniques
Different people interpret

media differently
Many people today can create media

essential skills for media literacy:

Slowing down in a fast-paced world

Finding the source(s)
Exploring media as a creator
Understanding bias