Слайд 1MODERN STRATEGIC ANALYSIS
Theme 3. Process of Strategic Management
Dr.
Prof. Aleksandr Kozlov 04/10/16
Слайд 2Business strategy definition
The direction or focus an organisation chooses to
create the optimal balance between its internal strengths and weaknesses
with the external threats and opportunities presented by the environment in order to achieve the organisation’s objectives through its value and culture... and is an ongoing process.
Слайд 3Process of strategic management
Mission
Strategic goals
SWOT-analysis
Alternative strategies
Strategy
choice
Strategy implementation
Слайд 4Mission statement
A main goal of the business,
a sense of
existence of the business
Should be developed for three major audiences
For
your customers
For the public
For your employees
Слайд 5Mission statement
Well formulated mission statement is
Connected with business of a
company
Short expression of the sense of existance
Fitting to the values
of society (to create trust)
Distinguishing a company from other businesses
Слайд 6Mission statement
Examples
Royal/Dutch Shell
An energy company
To meet the energy needs
of society, in ways that are economically, socially and environmentally
viable, now and in the future
Слайд 7Mission statement
Examples
The Mathematics Genealogy Project
The mission of this
project is to compile information about ALL the mathematicians of
the world.
Слайд 8Mission statement
Examples
Center for Management and Marketing (CMM) “Progress”
To assist
the affiliation of Russia into the global economy through development
of Russian managers and entrepreneurs and establishing of direct contacts between Russian and Western businesses
Слайд 9Mission statement
Examples
International Professors Project Mission
The International Professors Project is
a non-profit global network of professors who have begun working
as "Academic Citizens of the World" on university campuses in developing countries around the world
AVK FEM SPbGPU IMOP IS
Слайд 10Mission statement
Examples
Kodak
Trust your memories to Kodak
Geiser (water filters producer
in St. Petersburg)
To make our world more clean
Слайд 11Mission statement
Examples
Coca-Cola (old version):
Put the Coce within an arm‘s
reach of desire
Coca-Cola (acting version)
To Refresh the World... in body,
mind, and spirit.
To Inspire Moments of Optimism... through our brands and our actions.
To Create Value and Make a Difference... everywhere we engage
Слайд 12Mission statement
Examples
Wimm-Bill-Dann (dairy products, juices)
Wimm-Bill-Dann helps the entire
family live healthier by enjoying our nutritious and delicious food
and beverage products every day throughout their lives.
Слайд 13Mission statement
Examples
Baltika brewery
We create a high-quality product which
gives people pleasure in their get-togethers, making their lives brighter
and more interesting
Слайд 14Mission statement
Examples
To be an example of advanced company, demonstrating
an efficient production model, enable to satisfy the broad range
of customer’s needs and create the ideal working conditions for our employees
Слайд 15Mission statement
Case study “eEuro Inclusion portal”
Welcome to eEuro Inclusion portal!
This
portal gives less widely used less taught (LWULT) languages in
Europe a stronger voice by bringing together LWULT Language Resource Centres (LRC) from a large number of European countries. This is necessary if LWULT languages are to contribute fully to the future educational and cultural heritage of Europe. eEuro Inclusion gives LWULT LRCs greater visibility at the European level. The online exchange of knowledge, expertise and experience between LRCs is a first step towards the founding of a pan-European Association of LWULT LRCs.
eEuro Inclusion has two main target groups: LRCs that provide LWULT language services and potential seekers of these services.
Слайд 16Mission statement
Case study “eEuro Inclusion portal”
LWULT’s mission is twofold:
to raise
public awareness on the importance of learning these languages by
facilitating free access to information and opportunities for LWULT language teaching and learning;
to bring the language resource centres involved in LWULT language teaching together in a pan-European virtual network fostering communication and cooperation.
Слайд 17Mission statement
Case study “eEuro Inclusion portal”
Tasks.
Evaluate the “eEuro Inclusion portal”
mission, identify it’s strong and weak sides
Propose your (much
better) version of the “eEuro Inclusion portal” mission statement