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MODERN STRATEGIC ANALYSIS Theme 3. Process of Strategic Management

Business strategy definitionThe direction or focus an organisation chooses to create the optimal balance between its internal strengths and weaknesses with the external threats and opportunities presented by the environment in

Слайды и текст этой презентации

Слайд 1MODERN STRATEGIC ANALYSIS Theme 3. Process of Strategic Management

Dr.

Prof. Aleksandr Kozlov 04/10/16

MODERN STRATEGIC ANALYSIS  Theme 3. Process of Strategic Management Dr. Prof. Aleksandr Kozlov 04/10/16

Слайд 2Business strategy definition
The direction or focus an organisation chooses to

create the optimal balance between its internal strengths and weaknesses

with the external threats and opportunities presented by the environment in order to achieve the organisation’s objectives through its value and culture... and is an ongoing process.
Business strategy definitionThe direction or focus an organisation chooses to create the optimal balance between its internal

Слайд 3Process of strategic management
Mission
Strategic goals
SWOT-analysis
Alternative strategies
Strategy

choice
Strategy implementation

Process of strategic management Mission   Strategic goalsSWOT-analysisAlternative strategiesStrategy choiceStrategy implementation

Слайд 4Mission statement
A main goal of the business,
a sense of

existence of the business
Should be developed for three major audiences
For

your customers
For the public
For your employees
Mission statementA main goal of the business, a sense of existence of the businessShould be developed for

Слайд 5Mission statement
Well formulated mission statement is
Connected with business of a

company
Short expression of the sense of existance
Fitting to the values

of society (to create trust)
Distinguishing a company from other businesses
Mission statementWell formulated mission statement isConnected with business of a companyShort expression of the sense of existanceFitting

Слайд 6Mission statement Examples
Royal/Dutch Shell
An energy company

To meet the energy needs

of society, in ways that are economically, socially and environmentally

viable, now and in the future
Mission statement Examples Royal/Dutch ShellAn energy companyTo meet the energy needs of society, in ways that are

Слайд 7Mission statement Examples

The Mathematics Genealogy Project
The mission of this

project is to compile information about ALL the mathematicians of

the world.
Mission statement Examples The Mathematics Genealogy Project The mission of this project is to compile information about

Слайд 8Mission statement Examples

Center for Management and Marketing (CMM) “Progress”
To assist

the affiliation of Russia into the global economy through development

of Russian managers and entrepreneurs and establishing of direct contacts between Russian and Western businesses

Mission statement ExamplesCenter for Management and Marketing (CMM) “Progress” To assist the affiliation of Russia into the

Слайд 9Mission statement Examples
International Professors Project Mission
The International Professors Project is

a non-profit global network of professors who have begun working

as "Academic Citizens of the World" on university campuses in developing countries around the world

AVK FEM SPbGPU IMOP IS

Mission statement ExamplesInternational Professors Project Mission The International Professors Project is a non-profit global network of professors

Слайд 10Mission statement Examples

Kodak
Trust your memories to Kodak

Geiser (water filters producer

in St. Petersburg)
To make our world more clean

Mission statement Examples KodakTrust your memories to KodakGeiser (water filters producer in St. Petersburg)To make our world

Слайд 11Mission statement Examples
Coca-Cola (old version):
Put the Coce within an arm‘s

reach of desire

Coca-Cola (acting version)
To Refresh the World... in body,

mind, and spirit.
To Inspire Moments of Optimism... through our brands and our actions.
To Create Value and Make a Difference... everywhere we engage
Mission statement ExamplesCoca-Cola (old version): 		Put the Coce within an arm‘s reach of desireCoca-Cola (acting version)To Refresh

Слайд 12Mission statement Examples
Wimm-Bill-Dann (dairy products, juices)




Wimm-Bill-Dann helps the entire

family live healthier by enjoying our nutritious and delicious food

and beverage products every day throughout their lives.
Mission statement Examples Wimm-Bill-Dann (dairy products, juices) Wimm-Bill-Dann helps the entire family live healthier by enjoying our

Слайд 13Mission statement Examples
Baltika brewery




We create a high-quality product which

gives people pleasure in their get-togethers, making their lives brighter

and more interesting
Mission statement Examples Baltika brewery We create a high-quality product which gives people pleasure in their get-togethers,

Слайд 14Mission statement Examples

To be an example of advanced company, demonstrating

an efficient production model, enable to satisfy the broad range

of customer’s needs and create the ideal working conditions for our employees

Mission statement Examples To be an example of advanced company, demonstrating an efficient production model, enable to

Слайд 15Mission statement Case study “eEuro Inclusion portal”
Welcome to eEuro Inclusion portal! This

portal gives less widely used less taught (LWULT) languages in

Europe a stronger voice by bringing together LWULT Language Resource Centres (LRC) from a large number of European countries. This is necessary if LWULT languages are to contribute fully to the future educational and cultural heritage of Europe. eEuro Inclusion gives LWULT LRCs greater visibility at the European level. The online exchange of knowledge, expertise and experience between LRCs is a first step towards the founding of a pan-European Association of LWULT LRCs. eEuro Inclusion has two main target groups: LRCs that provide LWULT language services and potential seekers of these services.
Mission statement Case study “eEuro Inclusion portal”Welcome to eEuro Inclusion portal! This portal gives less widely used

Слайд 16Mission statement Case study “eEuro Inclusion portal”
LWULT’s mission is twofold:
to raise

public awareness on the importance of learning these languages by

facilitating free access to information and opportunities for LWULT language teaching and learning;
to bring the language resource centres involved in LWULT language teaching together in a pan-European virtual network fostering communication and cooperation.
Mission statement Case study “eEuro Inclusion portal”LWULT’s mission is twofold: to raise public awareness on the importance

Слайд 17Mission statement Case study “eEuro Inclusion portal”
Tasks.
Evaluate the “eEuro Inclusion portal”

mission, identify it’s strong and weak sides
Propose your (much

better) version of the “eEuro Inclusion portal” mission statement
Mission statement Case study “eEuro Inclusion portal”Tasks.Evaluate the “eEuro Inclusion portal” mission, identify it’s strong and weak

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