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Producing federal media projects at the regional level Litvinova
Содержание
- 1. Producing federal media projects at the regional level Litvinova
- 2. The relevance of the research:the relevance of
- 3. The object of this study is the
- 4. The purpose of this study is to
- 5. The empirical basis was the issues of
- 6. WHO IS PRODUCER?“A producer is a businessman
- 7. Regional television is in the focus of
- 8. “Big Country” is a cultural and entertainment
- 9. Слайд 9
- 10. Stages of the promotion of the project
- 11. Слайд 11
- 12. The age of the audience of the progect:
- 13. Слайд 13
- 14. THANK YOU FOR THE ATTENTION!
- 15. Скачать презентанцию
The relevance of the research:the relevance of this study is to analyze the main work of producers on regional television and to explore all the principles and the specifics of the
Слайды и текст этой презентации
Слайд 1«Producing federal media projects at the regional level»
Litvinova Juliya
Undergraduate in
media communication
Слайд 2The relevance of the research:
the relevance of this study is
to analyze the main work of producers on regional television
and to explore all the principles and the specifics of the work of regional television.
Слайд 3The object of this study is the technological and organizational-production
aspects of the producer's activities in the process of preparing
and implementing television projects on regional television.The subject of this study is the production tools for making managerial decisions for the creation and promotion of the television project "Big Country" on television in Sevastopol.
Слайд 4The purpose of this study
is to describe the
mechanisms and specific elements in the activities of a regional
television producer in creating and promoting the Big Country television project.
Слайд 5The empirical basis
was the issues of the television project
“Big Country” (45 episodes, 40-50 minutes each), scenario plans for
the program “Big Country”, terms of reference for filmmakers, graphic material for the project “Big Country”, statistics (television ratings of programs Sevastopol TV channel and Sevastopol24 channel), as well as analytical data (Mediahills research on ratings and audience reach)
Слайд 6WHO IS PRODUCER?
“A producer is a businessman who is able
to understand the prospects and needs of the market and
combine this understanding with knowledge in managing the production and use of resources in the audiovisual sphere for profit” N.B. Kirillova
Слайд 7Regional television is in the focus of broadcasting, always gives
operational news of a region or city, it is more
efficient and finds more exclusive materials than federal television channels - this is the specificity of regional television.
Слайд 8“Big Country” is a cultural and entertainment program with cognitive
and social elements that shows residents of Sevastopol how people
live, cities, tell a story and show the culture of other regions of Russia. Also, the goal of this program was to integrate the city of Sevastopol and the Republic of Crimea into the social and cultural life of the Russian Federation, to establish relations and contacts with other regions of Russia.
Слайд 10Stages of the promotion of the project "Big Country" on
regional television:
Advertising on the Sevastopol television channel and the Sevastopol
24 television channel (announcements in the interprogram time)Advertising on partner TV channels of the project
Creating pages on social networks such as Instagram
Posting videos on Youtube channel
