Users of the world, unite ! The challenges and opportunities of Social Media

Social Media
Presentation of Sytykh Mary and

communities
Social networking sites
Virtual words
3. Five points about

using media
4. Five points about being social
5. Conclusion

information available about them in cyberspace, because consumers can speak

so freely with each other
Wikipedia, for example, expressly forbids the participation of firms in its online community

information exchange between users
Social Media is a group of Internet-based

applications that allow the creation and exchange of User Generated Content

larger the social influence that the communication partners have on

each other's behavior
Media richness theory. Media differ in the amount of information they allow to be transmitted in a given time interval
The concept of self-presentation states that in any type of social interaction people have the desire to control the impressions other people form of them

content by many end-users and are, in this sense, probably

the most democratic manifestation of UGC
Some manufacturers use internal wikis to update employees on project status and to trade ideas

the transparency of his company.
some customers may decide to

engage in virtual complaints in the form of protest websites or blogs
once firms encourage employees to be active on blogs, they may need to live with the consequences of staff members writing negatively about the firm.

platforms for the sharing of copyright-protected materials.
On the positive

side, the high popularity of content communities makes them a very attractive contact channel for many firms.

to connect by creating personal information profiles, inviting friends and

sending instant messages between each other.

can appear and interact with each other as they would

in real life

1. Virtual game worlds

more freely and essentially live a virtual life similar to

their real life

medium for any given purpose depends on the target group

to be reached and the message to be communicated
Pick the application, or make your own
Sometimes, it might just be best to join an existing Social Media application. But in some cases, the right application might just not be available yet. You can create it yourself

to ensure that your Social Media activities are all aligned

with each other

Media plan integration
Create your corporate image

Access for all
The first group is given administrator rights - which allows the opening of new discussion and deletion posts—while the second group is not

develop a relationship with someone, it is always advisable to

take the lead and to be active
Be interesting
Let's face it: nobody is interested in speaking to a boring person.

enter any application, first take some time to discover it

and to learn about its history and basic rules
Be unprofessional
Try to blend in with other users and don’t be afraid to make mistakes
Be honest

doesn’t come without a price
While Social Media enables the detailed

following of friends across the world, it can foster a society where we don’t know our neighbors

5 Conclusion