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QUALITY IN TOURISM AND RECREATION – 27.03.2017
Содержание
- 1. QUALITY IN TOURISM AND RECREATION – 27.03.2017
- 2. AGENDA OF LECTURESTerm QUALITY. Services in tourism
- 3. Слайд 3
- 4. Слайд 4
- 5. IMPORTANT FACTORS Type of employees:Skill level Level
- 6. IMPORTANT FACTORS Organizational structure: Number of sites
- 7. Tourists’ needs are met not just by
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- 28. What is ISO?The International organization for standardization
- 29. ISO Key mission statementglobal and market relevant
- 30. Who is IOS and What Is ISO?The
- 31. Understanding the Standards - PDCA
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- 51. To minimize these risks, consumers seek to
- 52. POSSIBILITIES OF SYMBOLIZING QUALITYClassification (category, class, grade,
- 53. Слайд 53
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- 55. Слайд 55
- 56. HASŁA – SLOGANY REKLAMOWE W TURYSTYCE
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- 58. LOGO – ZNAK GRAFICZNY Stałe zasady kompozycji
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- 74. DZIĘKUJĘ ZA UWAGĘ!!!
- 75. Скачать презентанцию
AGENDA OF LECTURESTerm QUALITY. Services in tourism and their features. Tourism system – 20.02.2017 r.Quality management in tourism. 27.02.2017 r. The role of people in creating quality in tourism. 6.03.2017 The
Слайды и текст этой презентации
Слайд 2AGENDA OF LECTURES
Term QUALITY. Services in tourism and their features.
Tourism system – 20.02.2017 r.
Quality management in tourism. 27.02.2017 r.
The role of people in creating quality in tourism. 6.03.2017
The role of people (2), TQM (1). 13.03.2017 r.
TQM (2) Complex Quality Management System. 20.03.2017
Quality in different types of tourism services. 27.03.2017 r.
Quality in recreation. 3.04.2017 r.
Final written credit – OPEN TEST 10.04.2017 r.
60% to pass!!! All information from lectures + (?) literature
Слайд 5IMPORTANT FACTORS
Type of employees:
Skill level
Level of education
Length of employment longer better ?
Age
distribution old workforce / young workforce Level of external customer contact
Shared values:
Attitude towards change
Business performance
Organization’s age
Work methods
SALARY
WORKING CONDITIONS
Слайд 6IMPORTANT FACTORS
Organizational structure:
Number of sites
Stability of organizational
structure
Geographic integration
Number of employees
Quality
development
Слайд 7Tourists’ needs are met not just by one product or
service but by three
elements of the area’s attraction (3As): accessibility,
attractions,amanities (Holloway, 1996).
Quality management of TDA includes the
recognition of all the factors, products, services which create the image
of quality destination in the eyes of tourists.
TQM Concept in a Tourism Destination Area
Слайд 28What is ISO?
The International organization for standardization (ISO)
At February 2007
IT
tools
Standards development procedures
Consensus building
Dissemination
156 national members
179 active TCs
3 000 technical
bodies50 000 experts
Central Secretariat
in Geneva
150 staff
Слайд 29ISO Key mission statement
global and market relevant International Standards covering
products,
services, good conformity assessment, management and organizational practices
To be the
leading value adding platform and partner for the production of
Слайд 30Who is IOS and What Is ISO?
The International Organization for
Standardization (IOS) is a worldwide federation of national standards bodies.
Working
through Technical Committees, it has developed and published over 18,000 different ISO standards that are used internationally for subjects ranging from film speeds to wine glasses to quality management systems.The official purpose for the issuance of ISO Standards is to facilitate world trade through standardization.
Слайд 51To minimize these risks, consumers seek to reduce the uncertainty
surrounding
the purchase decision (Mangan and Collins, 2002).
Different forms of
information can be used by enterprises as risk reducing strategy. They include the use of brands, symbols, quality levels etc.
Слайд 52POSSIBILITIES OF SYMBOLIZING QUALITY
Classification (category, class, grade, rating) – which
relates
basically to physical attributes of the establishment.
Brands (trademarks) – can
replace classification whereby eachbrand may stand for a specific class and include a series of quality attributes. Accordingly, a brand may be representative of a certain service idiom and level of quality. Commercial brands are protected by intellectual property rights.
Слайд 58LOGO – ZNAK GRAFICZNY
Stałe zasady kompozycji i wzajemne proporcje
!!!
Obszar i kontekst użytkowania
Poszukiwanie idei przedsięwzięcia.
Odkrywanie właściwej symboliki.
Przygotowanie roboczych
wariantów znaku graficznego.Konkretyzacja logo – ostatecznie kształt, barwa, czcionka, układ kompozycji.
Wyznaczenie obszarów użytkowania.
Premiera logo …
