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QUALITY IN TOURISM AND RECREATION – 27.03.2017 презентация, доклад

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AGENDA OF LECTURESTerm QUALITY. Services in tourism and their features. Tourism system – 20.02.2017 r.Quality management in tourism. 27.02.2017 r. The role of people in creating quality in tourism. 6.03.2017 The

Слайды и текст этой презентации

Слайд 1QUALITY IN TOURISM AND RECREATION – 27.03.2017
Piotr Kociszewski, SGTiR


p.kociszewski@vistula.edu.pl

QUALITY IN TOURISM  AND RECREATION – 27.03.2017 Piotr Kociszewski, SGTiR p.kociszewski@vistula.edu.pl

Слайд 2AGENDA OF LECTURES
Term QUALITY. Services in tourism and their features.

Tourism system – 20.02.2017 r.
Quality management in tourism. 27.02.2017 r.


The role of people in creating quality in tourism. 6.03.2017
The role of people (2), TQM (1). 13.03.2017 r.
TQM (2) Complex Quality Management System. 20.03.2017
Quality in different types of tourism services. 27.03.2017 r.
Quality in recreation. 3.04.2017 r.
Final written credit – OPEN TEST 10.04.2017 r.
60% to pass!!! All information from lectures + (?) literature
AGENDA OF LECTURESTerm QUALITY. Services in tourism and their features. Tourism system – 20.02.2017 r.Quality management in

Слайд 5IMPORTANT FACTORS
Type of employees:
Skill level
Level of education


Length of employment  longer better ?
Age

distribution  old workforce / young workforce
Level of external customer contact

Shared values:
Attitude towards change
Business performance
Organization’s age
Work methods

SALARY

WORKING CONDITIONS

IMPORTANT FACTORS Type of employees:Skill level Level of education Length of employment  longer better ? Age

Слайд 6IMPORTANT FACTORS
Organizational structure:
Number of sites
Stability of organizational

structure
Geographic integration
Number of employees
Quality

development
IMPORTANT FACTORS Organizational structure: Number of sites Stability of organizational structure  Geographic integration Number of employees

Слайд 7Tourists’ needs are met not just by one product or

service but by three
elements of the area’s attraction (3As): accessibility,

attractions,
amanities (Holloway, 1996).

Quality management of TDA includes the
recognition of all the factors, products, services which create the image
of quality destination in the eyes of tourists.

TQM Concept in a Tourism Destination Area

Tourists’ needs are met not just by one product or service but by threeelements of the area’s

Слайд 28What is ISO?
The International organization for standardization (ISO)
At February 2007
IT

tools
Standards development procedures
Consensus building
Dissemination
156 national members
179 active TCs
3 000 technical

bodies
50 000 experts

Central Secretariat in Geneva
150 staff

What is ISO?The International organization for standardization (ISO)At February 2007IT toolsStandards development proceduresConsensus buildingDissemination156 national members179 active

Слайд 29ISO Key mission statement
global and market relevant International Standards covering
products,

services, good conformity assessment, management and organizational practices
To be the

leading value adding platform and partner for the production of
ISO Key mission statementglobal and market relevant International Standards coveringproducts, services, good conformity assessment, management and organizational

Слайд 30Who is IOS and What Is ISO?
The International Organization for

Standardization (IOS) is a worldwide federation of national standards bodies.

Working

through Technical Committees, it has developed and published over 18,000 different ISO standards that are used internationally for subjects ranging from film speeds to wine glasses to quality management systems.

The official purpose for the issuance of ISO Standards is to facilitate world trade through standardization.
Who is IOS and What Is ISO?The International Organization for Standardization (IOS) is a worldwide federation of

Слайд 31Understanding the Standards - PDCA

Understanding the Standards - PDCA

Слайд 51To minimize these risks, consumers seek to reduce the uncertainty
surrounding

the purchase decision (Mangan and Collins, 2002).

Different forms of

information can be used by enterprises as risk reducing strategy. They include the use of brands, symbols, quality levels etc.
To minimize these risks, consumers seek to reduce the uncertaintysurrounding the purchase decision (Mangan and Collins, 2002).

Слайд 52POSSIBILITIES OF SYMBOLIZING QUALITY
Classification (category, class, grade, rating) – which

relates
basically to physical attributes of the establishment.
Brands (trademarks) – can

replace classification whereby each
brand may stand for a specific class and include a series of quality attributes. Accordingly, a brand may be representative of a certain service idiom and level of quality. Commercial brands are protected by intellectual property rights.
POSSIBILITIES OF SYMBOLIZING QUALITYClassification (category, class, grade, rating) – which relatesbasically to physical attributes of the establishment.Brands

Слайд 56HASŁA – SLOGANY REKLAMOWE W TURYSTYCE

HASŁA – SLOGANY REKLAMOWE W TURYSTYCE

Слайд 58LOGO – ZNAK GRAFICZNY
Stałe zasady kompozycji i wzajemne proporcje

!!!
Obszar i kontekst użytkowania
Poszukiwanie idei przedsięwzięcia.
Odkrywanie właściwej symboliki.
Przygotowanie roboczych

wariantów znaku graficznego.
Konkretyzacja logo – ostatecznie kształt, barwa, czcionka, układ kompozycji.
Wyznaczenie obszarów użytkowania.
Premiera logo …
LOGO – ZNAK GRAFICZNY Stałe zasady kompozycji i wzajemne proporcje !!! Obszar i kontekst użytkowaniaPoszukiwanie idei przedsięwzięcia.Odkrywanie

Слайд 74DZIĘKUJĘ ZA UWAGĘ!!!

DZIĘKUJĘ  ZA UWAGĘ!!!

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