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Theme: Animation in the modern media

Introduction

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Слайд 1Kazakh Ablai khan University of International Relations and World Languages



Theme: Animation in the modern media
Done by: Mukan G.B
Checked by:

Kultayeva S.S
Kazakh Ablai khan University of International Relations and World Languages Theme: Animation in the modern mediaDone by:

Слайд 2Introduction

Introduction

Слайд 3Animation is the interpolation of frames over a finite period

of time. As a discipline, it is practiced with the

intent of creating an illusion of movement. Animation may also refer to: Animation: An Interdisciplinary Journal, an international peer-reviewed academic journal Animation (album), a 1982 progressive rock album Animation (Cedar Walton album), a 1978 album by jazz keyboardist Cedar Walton Animation (magazine), American monthly publication covering the animation industry
Animation is the interpolation of frames over a finite period of time. As a discipline, it is

Слайд 4Animation is the process of making the illusion of motion

and change[Note 1] by means of the rapid display of

a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation.

Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second.

Animation

Animation is the process of making the illusion of motion and change[Note 1] by means of the

Слайд 5Traditional animation (also called cel animation or hand-drawn animation) was

the process used for most animated films of the 20th

century. The individual frames of a traditionally animated film are photographs of drawings, first drawn on paper. To create the illusion of movement, each drawing differs slightly from the one before it. The animators' drawings are traced or photocopied onto transparent acetate sheets called cels, which are filled in with paints in assigned colors or tones on the side opposite the line drawings. The completed character cels are photographed one-by-one against a painted background by a rostrum camera onto motion picture film.

Traditional animation (also called cel animation or hand-drawn animation) was the process used for most animated films

Слайд 6The traditional cel animation process became obsolete by the beginning

of the 21st century. Today, animators' drawings and the backgrounds

are either scanned into or drawn directly into a computer system.[28] Various software programs are used to color the drawings and simulate camera movement and effects.[29] The final animated piece is output to one of several delivery media, including traditional 35 mm film and newer media with digital video. The "look" of traditional cel animation is still preserved, and the character animators' work has remained essentially the same over the past 70 years.[30] Some animation producers have used the term "tradigital" to describe cel animation which makes extensive use of computer technologies.

The traditional cel animation process became obsolete by the beginning of the 21st century. Today, animators' drawings

Слайд 7Full animation refers to the process of producing high-quality traditionally

animated films that regularly use detailed drawings and plausible movement,[32]

having a smooth animation.[33] Fully animated films can be made in a variety of styles, from more realistically animated works those produced by the Walt Disney studio (The Little Mermaid, Beauty and the Beast, Aladdin, The Lion King) to the more 'cartoon' styles of the Warner Bros. animation studio. Many of the Disney animated features are examples of full animation, as are non-Disney works, The Secret of NIMH (US, 1982), The Iron Giant (US, 1999), and Nocturna (Spain, 2007).
Limited animation involves the use of less detailed or more stylized drawings and methods of movement usually a choppy or "skippy" movement animation. Pioneered by the artists at the American studio United Productions of America, limited animation can be used as a method of stylized artistic expression, as in Gerald McBoing-Boing (US, 1951), Yellow Submarine (UK, 1968), and the anime produced in Japan. Its primary use, however, has been in producing cost-effective animated content for media for television (the work of Hanna-Barbera, Filmation, and other TV animation studios) and later the Internet (web cartoons).
Full animation refers to the process of producing high-quality traditionally animated films that regularly use detailed drawings

Слайд 8Rotoscoping is a technique patented by Max Fleischer in 1917

where animators trace live-action movement, frame by frame.[34] The source

film can be directly copied from actors' outlines into animated drawings,[35] as in The Lord of the Rings (US, 1978), or used in a stylized and expressive manner, as in Waking Life (US, 2001) and A Scanner Darkly (US, 2006). Some other examples are: Fire and Ice (US, 1983), Heavy Metal (1981), and Aku no Hana (2013).
Live-action/animation is a technique combining hand-drawn characters into live action shots or live action actors into animated shots.[36] One of the earlier uses was in Koko the Clown when Koko was drawn over live action footage.[37] Other examples include Who Framed Roger Rabbit (US, 1988), Space Jam (US, 1996) and Osmosis Jones (US, 2001).

Rotoscoping is a technique patented by Max Fleischer in 1917 where animators trace live-action movement, frame by

Слайд 9The most important difference is that once a film is

in the production phase, the marginal cost of one more

shot is higher for animated films than live-action films. It is relatively easy for a director to ask for one more take during principal photography of a live-action film, but every take on an animated film must be manually rendered by animators (although the task of rendering slightly different takes has been made less tedious by modern computer animation). It is pointless for a studio to pay the salaries of dozens of animators to spend weeks creating a visually dazzling five-minute scene, if that scene fails to effectively advance the plot of the film. Thus, animation studios starting with Disney began the practice in the 1930s of maintaining story departments where storyboard artists develop every single scene through storyboards, then handing the film over to the animators only after the production team is satisfied that all the scenes will make sense as a whole.[89] While live-action films are now also storyboarded, they enjoy more latitude to depart from storyboards (i.e., real-time improvisation
The most important difference is that once a film is in the production phase, the marginal cost

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